Ad value

Tim Challies is one of the world’s preeminent Christian bloggers. Today he wrote about advertising and the church – mostly advertising but this was a great quote about his approach to ads:

“I guard against this because I’ve seen what happens to churches when they adopt a marketing mindset. Every church markets; the moment a church places a sign outside or puts an advertisement in the phone book or the local newspaper, it is marketing. But some churches go far further, adopting a kind of marketing mindset that makes the church functionally not much different than a business. After a while every decision comes back to the bottom line, whether that is a dollar figure or an attendance figure. This quickly sends churches into a tailspin, a downward spiral that draws them further and further from the Bible. It is inevitable, really.”

I’m still not sure where I sit on the issue of church marketing. I’m not as sold on it as churchmarketingsucks.com – who despite the name actually encourage churches to do better.

Challies also asks a question about whether or not we should ethically watch ads when consuming content – and thus whether ad blocking is immoral.

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.

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