Corporate coffee

Pretty funny corporate dig at elite coffee culture. It’s just a shame that Macca’s coffee is often not so hot, precisely because it’s too hot.

So much of what they do is actually alright. If McDonalds was serious about coffee they’d have properly trained people, not machines turning out their coffee. 

What Maccas do right:

1. The beans are “rainforest alliance” – which is a much better form of fair trade.

2. They grind on consumption – unlike some “cafes”.

3. They turn over beans pretty quickly which means they’re unlikely to be stale.

4. Superauto machines turn out a consistent product.

Point 4 is positive and negative. Superautos produce a product below the quality of hand crafted coffee. A barista finetuning the grind to meet the conditions will produce a better coffee every time. Maccas mass produced approach will also fall short of the quality a cafe using freshly roasted (in house) beans will produce. But it is consistent. Unfortunately the only inconsistency is caused by their high school aged coffee producers (they’re not baristas). Coffee extraction occurs at the push of a button. But the frothing is still manual. And too often the McCafe-ers are guilty of frothing the milk to the boiling point of water (milk boils and loses its pleasant flavour at about 65 degrees).

If you can find a McCafe that doesn’t burn the milk you’ve got it made now that McDonalds has introduced free wireless nation wide.

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.