Ego-Surfing USA

A long long time ago I wrote about egosurfing – the act of googling oneself. Have you ever done that? I have. About once every three years  – whenever I want to blog about egosurfing. It’s depressing. My first unique appearance is for a Media Release I wrote about the Magnetic Island crocodile – it’s on the second page of the results.  Other Nathan Campbells seem so much more accomplished. There’s a triathlete (certainly not me), an artist, a second grade player at the Parramatta Eels, a scout,  and someone who has been sentenced for a crime on YouTube. I do slightly better on the pages from Australia – I’m on the first page.

The reason I write this is because US author David Baldacci, writer of fiction thrillers that are borderline “airport thrillers”, has a bad case of egosurfingitis.  I must confess that I enjoy his work. I have purchased many of his novels for many a flight. But this page is pure ego stroking/search engine optimisation. And I made it, for referring to “The Whole Truth” in my “I Spy” post. My review wasn’t even that flattering… here’s the quote they’ve used:

“I’ve also managed to plow through a David Baldacci thriller. I don’t know about you – but I like my holiday reading to be pretty mindless. So “The Whole Truth” appealed to me much more than it did to the reviewer quoted on the Amazon page”

The worst bit is that the process doesn’t appear to be automated – it’s posted by “staff writers”. Now the reason I know this isn’t down to egosurfing – WordPress automatically tracks linkbacks to the blog from around the web. I can only hope that David Baldacci will link to me again if I mention his book “The Whole Truth” a couple more times. And perhaps put a link in to the Amazon page for The Whole Truth – which I did actually enjoy.  That’s the whole truth. I probably enjoyed the Robert Ludlum (of Bourne series fame) The Icarus Agenda more. It was superior as far as political conspiracy theory thrillers go. The Whole Truth seemed like a Wag the Dog derivative only instigated from the corporate rather than political sector.