Fire branding

One of the elements of longevity for media coverage of the aftermath of a disaster is a good name. The twin towers attacks will always be synonymous with September 11. Or 9/11. The Boxing Day Tsunami had the fortune of hitting on a public holiday.

As I listened to the news on the Today Show before heading to work this morning I heard the Victorian Bushfires called the “Black Saturday Fires”.

Is that the best the media could do? Surely it wouldn’t have taken a marketing genius to call them the “Black Sabbath Fires”.

Who gets to choose these names anyway?

They should sell naming rights to the highest bidder. Insurance companies would love that.

That is all.

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.