How to run a better tourism marketing campaign

I know a little bit about tourism marketing. I thought I could share some of my learnings with you today.

Rule 1. If you launch a much publicised media phenomena and bring a person to your destination giving them the “best job in the world” please do all in your power to make sure they don’t encounter one of your deadly natives.

Try spinning this…

THE winner of the so-called “Best Job in the World” has been stung by a potentially deadly jellyfish.

Ben Southall said he had experienced a “crazy 24 hours” after the tiny irukandji struck off the coast of Queensland in Australia.