A while back I quoted George Orwell on writing clearly. The link to that article is now broken – but the ABC’s Mark Colvin has taken a stab at some problems with modern English – and included Orwell’s tips in a handy list form… it’s worth repeating.
1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
2. Never use a long word where a short one will do.
3. If it is possible to cut a word out, always cut it out.
4. Never use the passive where you can use the active.
5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
6. Break any of these rules sooner than say anything outright barbarous.