Self Help Books for Dummies – The Topic

Picking a topic is fairly easy. There are four recognised sub-categories in the self-help market. These are: mind, body, soul and status. The relationship between these categories, when it comes to self-help writing, can best be explained by this diagram:
Figure 1.1 A diagrammatical representation of the 4 categories of self-improvementFigure 1.1 A diagrammatical representation of the 4 categories of self-improvement.
As you can see, each circle represents one of the categories for self-improvement. There is a natural overlap between categories. In fact, the more overlaps you can manage the more successful your book is likely to be. The ideal area of this diagram, or the self-help bull’s-eye is shown in this diagram:
Figure 1.2Figure 1.2 The coloured in area is the “self-help bull’s-eye.

Like in darts, the further you move from the bull’s-eye the lower your score will be. Another secret for picking a successful topic is being aware of current trends. The recent real-estate bubble is a prime example of a good bandwagon to jump onto. Another current issue, which appears to be under represented in the self-help market, is the boom in the fresh fruit juice industry. Franchises like Juice BoostTM are being set up all over the country.

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.