The Costa Coffee

A British coffee taster has insured his prime asset for $14 million. His tongue. So he’ll no doubt be steering clear of overly hot coffees from now on. From the ABC.

“Gennaro Pelliccia is the chief taster for Costa Coffee and tastes every batch of raw coffee beans the company uses.
He says his 18 years of experience in the industry has made his tongue a valuable asset.”

1 Comment The Costa Coffee

  1. Andrew

    Either this guy’s tongue tongue needs recalibration, or something is going terribly wrong between his tasting and the serving.. I suspect it’s the latter.

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