Blog readers don’t just fall from the sky… well that’s only partly true. A lot of readers come via Google. And they may as well fall from the sky.
To significantly boost your traffic you can do one of two things – you can write google friendly copy, or you can try to steal other people’s readers by getting involved in their blog community.
500 readers a week isn’t a significant number. I’m certainly not about to quit my job and become a full time blogger. But I’m comfortable with that. I think if I wanted to increase that figure dramatically I’d take one strategy – I’d comment on popular blogs. Particularly popular blogs that cover similar topics to mine.
Readership is only part of the picture. Blogging regularly can be tough. I think that’s why so many blogs falter. One of the things that makes it easier is the support of people who leave encouraging comments, and post links to stuff they like that you’ve written. You don’t get this sort of support unless you know the person in real life and as such want to see their blog continue, or you comment and share the link love elsewhere.
That’s my theory anyway.