Anti-product placement

I’m surprised this took so long, when I think about it… The New Yorker is reporting that certain brands are buying the products of their competitors and sending them, as freebies, to celebrities of questionable brand value hoping that they’ll stop using their own products, and start using their competitors.

The story focuses on a celeb named Snooki, I take it she’s the US equivalent of Matthew Newton.

“Allegedly, the anxious folks at these various luxury houses are all aggressively gifting our gal Snookums with free bags. No surprise, right? But here’s the shocker: They are not sending her their own bags. They are sending her each other’s bags! Competitors’ bags!

Call it what you will — “preemptive product placement”? “unbranding”? — either way, it’s brilliant, and it makes total sense. As much as one might adore Miss Snickerdoodle, her ability to inspire dress-alikes among her fans is questionable. The bottom line? Nobody in fashion wants to co-brand with Snooki.”

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.

2 thoughts on “Anti-product placement”

  1. Noooo snooki isn’t the equivelent of Matthew Newton – she’s the New Jersey version of Paris Hilton – little less peroxide, little less class.

    Nathan I cannot believe that you are not watching Jersey Shore online – what are you doing with your life hon?

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