How the internet works: trending topics

This is a pretty funny story about how internet conspiracy theories spread. It all started with a serious Wired story about a vaccine that may mitigate stress related hormonal damage to your brain.

Headline: Under Pressure: The search for a stress vaccine.

It became a four hundred word tabloid story about a vaccine for stress.

Headline:Jab that could put a stop to stress without slowing us down.

Then a little conspiracy committee decided that what was going on was some sort of clinical trials of a mind altering, brain eating, drug that would be a tool of the nefarious one world government.

Headline: Establishment Media Pushes Brain Eating Vaccines.

This last group encouraged readers to search “brain eating vaccine” on google – and it quickly hit the google trends charts. One day I’m going to spend a bit of energy blogging specifically about the words that are on that chart at the time to see what happens to my traffic.

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.