How to produce a social media strategy

Every social media strategy I’ve ever read has been filled with weaselly buzzwords trying to capture the essence of online culture. Most of them sound a little like they’re written by a forty year old, with a business degree, who never really grew up.

If you’re not a forty year old, with a business degree, who never really grew up but would like to sound like one you can use this social media strategy generator (that has a very rude name). I’m not endorsing the name. Or the language. But the content will help you shape your organisation’s online presence for years to come. If you hit the “I’ve already *^#$%^& used that one” link you’ll get a new suggestion.

Here’s my new strategy.

“Ignite the existing community and attract new members by amplifying the experience with relevant and engaging content “

I think that means I need to write good posts in order to get more readers. And I need to encourage my readers to tell other readers. Have you told other readers. Please do.

Mission accomplished.

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