Is your logo elegant and simple?

While looking around the interwebs for a page of logos to flog for this post I found this little infographic. It’s nothing new. But it’s a reminder that logos seem to have devolved rather than evolving into increasingly complex things – even though we have the technology to reproduce much more complicated designs online and in print.

It seems that the companies that have gone against the trend, adding complexity, are the ones most people would say are going backwards (Microsoft and IBM).

There are certainly advantages in terms of printing and reproduction for having a simple logo, and for recognition and memorability.

But it’s also interesting that as “branding” has become a big thing, logos have become smaller and less significant. Which is good. Because a logo isn’t a brand, it’s just a visual tag that makes people think of your brand.

Cross posted on Venn Theology.

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.

One thought on “Is your logo elegant and simple?”

  1. Interesting to see the progressions. I’d never taken notice of how crap the IBM logo is, and was, all through the ages! it makes me picture computers the size of a fridge.

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