While looking around the interwebs for a page of logos to flog for this post I found this little infographic. It’s nothing new. But it’s a reminder that logos seem to have devolved rather than evolving into increasingly complex things – even though we have the technology to reproduce much more complicated designs online and in print.
It seems that the companies that have gone against the trend, adding complexity, are the ones most people would say are going backwards (Microsoft and IBM).
There are certainly advantages in terms of printing and reproduction for having a simple logo, and for recognition and memorability.
But it’s also interesting that as “branding” has become a big thing, logos have become smaller and less significant. Which is good. Because a logo isn’t a brand, it’s just a visual tag that makes people think of your brand.
Cross posted on Venn Theology.