Paul the father of “all publicity is good publicity”

From the PR point of view this idiom is pretty stupid. Some publicity is not good publicity, but in terms of establishing a brand you could argue that Paul fathered this idea in his letter to the Philippians, in chapter 1:18…

15Some indeed preach Christ from envy and rivalry, but others from good will. 16The latter do it out of love, knowing that I am put here for the defense of the gospel. 17The former proclaim Christ out of rivalry, not sincerely but thinking to afflict me in my imprisonment. 18What then? Only that in every way, whether in pretense or in truth, Christ is proclaimed, and in that I rejoice.”

Scroll to Top