Paul the father of “all publicity is good publicity”

From the PR point of view this idiom is pretty stupid. Some publicity is not good publicity, but in terms of establishing a brand you could argue that Paul fathered this idea in his letter to the Philippians, in chapter 1:18…

15Some indeed preach Christ from envy and rivalry, but others from good will. 16The latter do it out of love, knowing that I am put here for the defense of the gospel. 17The former proclaim Christ out of rivalry, not sincerely but thinking to afflict me in my imprisonment. 18What then? Only that in every way, whether in pretense or in truth, Christ is proclaimed, and in that I rejoice.”

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.