Free PR Advice: Don’t cry over consumed milk

2% Partly Skimmed Milk Splash
Image Credit: Robbie’s Photo Art, Flickr

One of the big rules of the internet age, especially when emails can be circulated and become viral in, well, seconds, is never put anything in writing that you don’t want going viral.

PR companies should know this. Which is what makes this email from the boss of a PR consulting firm to his staff particularly special.

“So, I am gravely serious when I write this – if I catch someone not replacing the milk, or at least, in the case where the downstairs store has close already, not sending an email to the office so the first person that arrives (usually Christa or me) can pick one up upon arrival – then I am going to fire you. Im not joking. You will be fired for not replacing the milk, and have fun explaining that one to your next employer. This is not a empty threat so PLEASE don’t test me.”

Now he’s saying it’s all a big hyperbolic joke, and there’s been a misunderstanding… but that’s trying to shut the gate after the horse has bolted. Here’s the story on Business Insider.

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