Hitler’s Style Guide

Wow. The Nazis were apparently big on branding. Check out this style guide

The policing of all things Swastika was the responsibility of Dr. Robert Ley, the head of the German Labor Front (Deutsche Arbeitsfront, DAF) and the Strength Through Joy (Kraft durch Freude, KdF). Known as much as anything for his heavy drinking, this former editor of the anti-Semitic newspaper, Westdeutsche Beobachter, was not a designer or art director, but garnered considerable power owing to his intense loyalty to Hitler. One of his most ambitious design initiatives was taking over the development of the Volkswagen (people’s car) from Porsche.

Perhaps a lesser, though significant, responsibility was developing a NSDAP handbook that detailed the organizing principles and mechanics of building the Nazi movement. It is this 550 page, red cloth-bound book titled Organizationsbuch der NSDAP, with the symbol of “Greater Germany” embossed in silver on the front, which turns out to be the elusive standards manual. The DAF was also responsible for typesetting guides and other graphic arts handbooks, but this is the graphic masterpiece of the Master Race.

There’s a copy for sale at this rare books auction site too. If you’re a collector.

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.