A “viral” guide to “viral video”

Warning: There are some clips in here that may slightly, or significantly, offend.

Some guys who make really successful viral videos are talking about what makes a viral video, and the history of viral videos. Useful stuff if you’re thinking about making YouTube part of your social media mix as a church or company.

The “Viral storytelling” part about 5:30 in was, I reckon, particularly interesting.

It’s good stuff.