Brian Solis on communicating in a “social” world

Brian Solis is one of those internet business gurus who clogs the newsfeeds of other internet business gurus. Here he is speaking at TED for ten minutes about the premise of a book he wrote recently.

Here are some notable quotes that have an impact on how I think we should be thinking about communicating about Jesus, and equipping, and getting members of our church family communicating about Jesus…

“There’s a “Me” in social media for a reason. And that is because you and I make the world revolved around us. That’s cool. But we just have to live with that. Because we live in an era, and economy, where people are brands, and brands are trying to become people”

“In this economy as a brand, as a business, it’s my job to talk to you and through you at the same time. Because this economy is driven by shared experiences, what you see and what you experience right now is what you’re sharing right now. And people can be touched without actually having to be there.”

“Social capital is defined as trust and reciprocity… try to earn trust and reciprocity as a business… and that is what the future of capitalism is about… what people say here [Twitter] contributes to your brand.

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