How fonts are like churches…

Here’s a cool video about font maestros Hoefler and Frere-Jones. It’s a nice look at what goes into the making of a typeface.

I love this quote.

“I thought going into this that it would be very hard to defend the need for new typefaces. They seem like an extravagance. A vanity. What I’ve discovered in practice is that most typefaces don’t work perfectly well with different types of content out in the world, and the need to speak in different ways… I think there’ll always be a need for new typefaces.”

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.