“Liquid and Linked”: what Coke can teach us about communicating Jesus

Watch this.

Content is king. Story telling is essential. Letting go of control and enabling other people to authentically tell your story is the ultimate goal.

Now imagine what our communication of the gospel would be like if we were as enthusiastic about Jesus as Coke drinkers are about Coke.

It’s interesting to see how much “ethos” they mix into their marketing with their “Live Positively” project.

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This is kind of what I’m arguing we should be doing in my research project.

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.

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