Lets face it – for all intents and purposes any piece of communication is an exercise in persuasion. If it’s not you shouldn’t bother. So no doubt there’ll be something useful in these “50 Scientifically proven ways to be persuasive“…
Here are some samples:
Rhyming makes the phrases more convincing. People were asked to evaluate the practical value of parables “Caution and measure will win you treasure” and “Caution and measure will win you riches”. In general proverb A was considered to be more practical and insightful than proverb B.
Caffeine increases the argumentativeness of a strong argument. Group A drank regular orange juice, group B drank orange juice infused with caffeine. Both groups were then presented with a statement on controversial issue. Except one statement then made weak and hasty arguments, while the second statement made a strong case. Both groups equally dismissed the weak argument case. As far as strongly argumentative case, group B was 30% more receptive. A faster-working brain under the influence of caffeine seems to appreciate good arguments.
WWJS
Some churches just don’t get it. Particularly American churches – or at least in the case of the American churches I’m about to write about…
Just over a week ago a prominent late term abortionist was shot while attending his church. Those who are anti-abortion will no doubt not be grieving this loss as much as others – but most churches have been quick to condemn the killing (or at least to distance themselves from it).
Not these two…

The first, a church in Kentucky, is having an “open carry celebration day” – they want parishioners to bring their guns to church. Here’s what their “pastor” Ken Pagano has to say:
Speaking about those objecting to his planned celebration he said:
While he may not have made the link to the shooting directly – the journalist did – a link from the story’s intro takes you to the story about the killing.
Then there are those that have glorified in the killing…

I’m sure this is not the sort of commentary the church should be making about current events… nor the kind of mission Jesus gave us in the great commission.
But I propose, in order to take money out of the hands of these dangerous people, that we launch a range of Christian merchandise in the WWJS line – who/what would Jesus shoot… the money raised can be redirected to appropriate organisations like the Red Cross.
June 10, 2009