advertising in public space

Gorilla marketing

Guerrilla marketing is all the rage. Sneaky. Subvertive. In your face and yet subtle at the same time. Gorilla marketing is another area all together – Cadbury tried it with their virally popular drumming gorilla – and who can forget Yogo (the chocolate yoghurt and its mascot Yogorilla).

Now, a health insurance company is in on the act. Gorillas don’t like eye contact. Apparently an escaped gorilla attacked a zoogoer for making too much eye contact recently. FBTO, this Dutch health insurance company responded by handing out these innovative zoogoing goggles. Found here.

Please take one

Celebrating ads in bus shelters is easy – but what about ads that people put up illegally on walls and legally on notice boards? The tear off ad is time honoured, and tried and true.

Here are two that I like.

From Flickr.

Free paper.

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