Guerrilla marketing is all the rage. Sneaky. Subvertive. In your face and yet subtle at the same time. Gorilla marketing is another area all together – Cadbury tried it with their virally popular drumming gorilla – and who can forget Yogo (the chocolate yoghurt and its mascot Yogorilla).
Now, a health insurance company is in on the act. Gorillas don’t like eye contact. Apparently an escaped gorilla attacked a zoogoer for making too much eye contact recently. FBTO, this Dutch health insurance company responded by handing out these innovative zoogoing goggles. Found here.