Gorilla marketing

Guerrilla marketing is all the rage. Sneaky. Subvertive. In your face and yet subtle at the same time. Gorilla marketing is another area all together – Cadbury tried it with their virally popular drumming gorilla – and who can forget Yogo (the chocolate yoghurt and its mascot Yogorilla).

Now, a health insurance company is in on the act. Gorillas don’t like eye contact. Apparently an escaped gorilla attacked a zoogoer for making too much eye contact recently. FBTO, this Dutch health insurance company responded by handing out these innovative zoogoing goggles. Found here.

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.