church signs

How to pick a church slogan

If you’re in the business of picking church slogans you don’t want to go cherry picking passages willy-nilly. The U.C.C is not famous for caring what the Bible actually says, so it could well be that they were aware that these words actually come from the mouth of Satan when he’s tempting Jesus in the desert.

The tagline reads “if thou therefore will worship me, all shall be thine – Luke 4:7″…

Luke 4:7 in context reads:

5The devil led him up to a high place and showed him in an instant all the kingdoms of the world.6And he said to him, “I will give you all their authority and splendor, for it has been given to me, and I can give it to anyone I want to. 7So if you worship me, it will all be yours.”

8Jesus answered, “It is written: ‘Worship the Lord your God and serve him only.’

I reckon verse eight is a better starting point.

Via Nathan Bingham.

Tips for better church signs

I’m not really a fan of signs outside churches. Mostly because nobody is, and they’re never quite as clever as the person writing them thinks they are. But seriously. If you’re going to have one you need to make it original.

“God answers knee-mail” wasn’t funny fifteen years ago when email was relatively new. A pun on Email? Do you seriously think that posting this outside your church in 2010 is going to inspire a chuckle? Has anybody ever “found themselves in church” as a result of a dud sign? The Holy Spirit works wonders – but do we really want to put obstacles in his way by writing puns that aren’t clever or clear?

You get style points for trying something relevant to current events or technologies. You actually lose points, as in your sign has a negative effect, if it’s hackneyed, unoriginal, or stuck in the previous decade.

And don’t try to be too clever. Obtuse puns don’t work on a public sign. Especially if they can be interpreted two ways. And especially if a plain reading of the sign says something wrong or heretical.

“God is nowhere… read that again” still reads “God is nowhere.” People are driving past these signs at speed – and you’re putting “God is nowhere” on a sign. Dumb.

Those two signs were on the same church – one I drive past regularly – in the last two weeks.

But even worse are those churches that pull verses out of context to provide trite moralisms or ridiculous promises – like Jesus wants you to live your best life now… you can’t explain how that can possibly be the case (Biblically) on a sign.

I have never seen a sign promising suffering. They just inflict it on Christians who have any idea about marketing.

What your church sign may or may not say about your church

The Naked Pastor isn’t on the same page as me theologically – but sometimes he’s on the same page cynically. This little deconstruction of the typical church sign made me laugh… I had been thinking about the way every church I’ve ever been to has a little “welcome” blurb on the service sheet that says pretty much the same thing – and I don’t think anybody thinks that paragraph is even remotely welcoming. Welcoming comes from personal interaction not from words on a page.

But it’s one thing to point out a problem and another to solve it – how do we welcome visitors and newcomers without saying “welcome, it’s great to have you with us” or something cliched like that…

Sign language: Friend request

Some church signs – like the famous St Barneys sign (that prompted a tit for tat with a pub) – start discussions amongst people, which I am sure they’re meant to do.

Some are stupid and do the church (locally and universally) a disservice.

I remember around election time in Brisbane a few years ago a church had “give to God what is right not what is left”.

Sadly I can’t tell if I like these or not – what say you readers?

From here.

Scroll to Top