guerrilla marketing

Offensive offensive

Yesterday while I was thinking about Guerrilla Evangelism, it occurred to me that road safety ads could be easily edited to be ads about not leaving a decision about Christianity to the last minute. Death bed confessions only work for people who know they’re on their death bed.

This ad is slightly disturbing… so only watch it if you want to fully appreciate my argument.

Would you have a problem with an “offensive” ad like this – ie one designed to shock – being used to promote Jesus? I know a uni group copped some flack a few years back for dressing up as death and running around harvesting people with sickles.

I suspect imminent mortality is one of the only things that atheists find confronting.

Gorilla marketing

Guerrilla marketing is all the rage. Sneaky. Subvertive. In your face and yet subtle at the same time. Gorilla marketing is another area all together – Cadbury tried it with their virally popular drumming gorilla – and who can forget Yogo (the chocolate yoghurt and its mascot Yogorilla).

Now, a health insurance company is in on the act. Gorillas don’t like eye contact. Apparently an escaped gorilla attacked a zoogoer for making too much eye contact recently. FBTO, this Dutch health insurance company responded by handing out these innovative zoogoing goggles. Found here.

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