JB Hifi, my favourite music shop… in fact my favourite shop, made it into the ASX-100 today. Good news for them.
JB Hi-Fi’s CEO attributes some strange factors to their success in this article:
“We’ve said this is JB – we’ve got a lot energy in the store, we’ve got industrial fixtures and settings, we won’t require our staff to wear uniforms. Then on top of that buying the right product and selling it at the right price.”
Interesting chronological emphasis – sure their products and prices are good – but he thinks its the industrial fit out that brings in the customers. Huh?