Missed by a whisker

Everyone loves cats. Except for people who hate them, like me. There’s a whole website predicated on the idea that cats are irresistibly cute. Like the one this picture comes from – one of the internet’s most popular websites. I work with a lot of cat people. I’ll never understand them. I think I’m normal – and I think there are a lot of people out there who share my feline sentiments. Unfortunately not the marketing and branding boffins at PETA. They also think we all like cats. It seems they are capable of promotional activities not involving naked celebrities (there’s a word pairing that will boost hits to this blog), or vacuous blonds staging really smart protests about chicken cruelty at a business whose core business practice involves the killing of chickens.

PETA in its infinite wisdom has decided people are much less likely to eat fish if they’re rebranded – the entire species – as “Sea Kittens”. I am not making this up. This doesn’t hurt those of us who tuck into a big juicy steak with a clean conscience. No, this hurts those soft vegetarians who aren’t prepared to take a hard line vegan stance. Those who are still prepared to dehumanise – or dekittenise fish. Here’s a quote from the statement… it’s too good to edit.

“Of course, if you look at it another way, what all this really means is that fish need to fire their PR guy—stat. Whoever was in charge of creating a positive image for fish needs to go right back to working on the Britney Spears account and leave our scaly little friends alone. You’ve done enough damage, buddy. We’ve got it from here. And we’re going to start by retiring the old name for good. When your name can also be used as a verb that means driving a hook through your head, it’s time for a serious image makeover. And who could possibly want to put a hook through a sea kitten?”

And in a PR coup for the books – here’s your chance to make your own sea kitten to take home…

Create Your Own Sea Kitten at!

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