Election Scorecard: Labor’s attack ads

The Labor Party is telling us we can’t trust Springborg because a couple of months ago he said the current economic climate was not like the Great Depression. That it was different. 

The ad runs a bunch of clips from world leaders (Obama, Rudd, and Brown) telling us what a crisis this is, and comparing the situation with the Great Depression. 

So, was Springborg wrong for saying it’s not? No.

Here’s the thing. A lot of the problems we’re currently facing are caused by a crisis of confidence. Obama’s address to congress last week was optimistic. Politicians should be talking up the economy. We all know what happened when Wayne Swan said the inflation genie was out of the bottle. 

It’s perfectly reasonable for a politician to be optimistic, or positive. Particularly when they’re in opposition. That’s their job. 

The other thing is – the representatives featured in the ad are all from the left – the same side as Labor. The fact that Springborg disagrees with these people should be expected – and possibly applauded. 

Labor at a state level hasn’t really learned the power of a positive campaign – and the cost of a negative campaign – even after Obama’s victory, and Rudd’s, the electorate is sick of smear campaigns. We want to know what you offer – not what the other guys do. 

The ads look nice though. Black is the new black for election advertising. 

Grade: D+