Tipping Nudge: Behavioural economics at work
I love the idea of the “nudge” – it’s pretty much the key to successful Facebook marketing. By the by.
Here’s a little picture of a nudge at work.
Image Credit: Tumblr
I read a fascinating book, not surprisingly titled Nudge that examines the use of such methods in public policy and daily life.
If only I could be bothered nudging people into commenting…