Tipping Nudge: Behavioural economics at work

I love the idea of the “nudge” – it’s pretty much the key to successful Facebook marketing. By the by.

Here’s a little picture of a nudge at work.

Image Credit: Tumblr

I read a fascinating book, not surprisingly titled Nudge that examines the use of such methods in public policy and daily life.

If only I could be bothered nudging people into commenting…

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the pastor of City South Presbyterian Church, a church in Brisbane, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus. If you'd like to support his writing financially you can do that by giving to his church.

3 thoughts on “Tipping Nudge: Behavioural economics at work”

  1. Sorry if double-posting – doesn’t seem that the Facebook commented was saved:

    Well, you can nudge me to comment:) If you like to stayed tuned about nudging then the right place to look at is this blog solely concerned with nudging: http://inudgeyou.blogspot.com/

    Also, I really like you’re tipping nudge. Can we use it for our blog?

    1. Hi Pelle,

      First comments go to moderation – not sure why the Facebook one didn’t work.

      Feel free to use this – though I didn’t come up with it, just found it somewhere online.

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