Right. I’ve been thinking a bit about ethical coffee and stuff. And about how to use this online platform for the power of good. So this is what I’ve come up with. It’s what I call a triple bottom line project, it looks after your financial wellbeing – because you get cheap coffee. It looks after your social wellbeing – because you get your caffeine fix, and it looks after other people. It’s environmentally ambivalent. Except it will result in planting more plants, and more pollination…
Huh? You’re no doubt wondering what on earth I’m talking about. I probably should have explained above…
If you purchase coffee through the St. Eutychus coffee roastery between now and Christmas – your purchase is going to do a world of good, on a small scale, for other people. Here are the details:
Coffee for Change
Some “seed” funding at work…
For every 400gm of coffee purchased through St. Eutychus between now and Christmas 2011, you will also be purchasing a batch of seeds for a third world family through Tear Australia. For every 800gm order your purchase will include a bee hive, also via Tear’s Really Useful Gift Catalogue. There is no increase in pricing to accomodate these purchases – so get in during this period to give something back with your coffee.
I’ll mail you the coffee, and the gift card (though they’re a few days off arriving in my hot little hands).
And you’ll be able to enjoy your coffee guilt free – knowing that not only is it ethically purchased, but that you’re making a difference with every sip.
