Selling up the content farms…

Content farms are the bane of the content creator’s existence. Other people flooding the Internet with cheap mass produced content has the same effect on the content market that any mass producing of something once good and pure has… it cheapens the experience for everybody, big companies make all the money, and then eventually something shifts in the market. It happened with beer. It happened with coffee. Now Google is stepping in to stop content farms leeching off the Internet with their search engine snake oil.

If none of this makes sense to you – then don’t worry – this infographic and accompanying post from techi.com is here to help.

An infographic explaining infographics

I post lots of infographics. I like them. They are simplicity personified (though not as simple as a good Venn Diagram). But infographics are part of the search engine optimisation strategies of some of the web’s nefarious spammers.

So here’s an explanation.

Via Urlesque.

Search Engine Optimisation for churches

ChurchCrunch is a good resource for church marketing. It’s from a network of blogs that track down resources and applications for using technology better in ministry.

They’ve got a great post about Search Engine Optimisation that you should check out, if you have any involvement in making decisions about your church website.

Here are the “ten myths” – read the original post for more details.

  1. The better your content, the better your ranking.
  2. Church Domain names with dashes are good for rankings.
  3. Clicking on your search engine results is somehow magical.
  4. You should have huge keyword density on your homepage.
  5. Your homepage is more important than your subpages.
  6. You should pay to be listed on site indexes.
  7. Don’t have a search box.
  8. Leaving old pages up is good.
  9. Search Engine Optimisation is a flick you switch and then ignore.
  10. Social Media helps

Some good advice here – my advice, mostly, is that anyone selling “SEO expertise” is probably a charlatan. And if it sounds dodgy (like hide links in white text in your design that search engines can read but other people can’t) – then Google is probably working pretty hard to stamp the practice out.