ChurchCrunch is a good resource for church marketing. It’s from a network of blogs that track down resources and applications for using technology better in ministry.
They’ve got a great post about Search Engine Optimisation that you should check out, if you have any involvement in making decisions about your church website.
Here are the “ten myths” – read the original post for more details.
- The better your content, the better your ranking.
- Church Domain names with dashes are good for rankings.
- Clicking on your search engine results is somehow magical.
- You should have huge keyword density on your homepage.
- Your homepage is more important than your subpages.
- You should pay to be listed on site indexes.
- Don’t have a search box.
- Leaving old pages up is good.
- Search Engine Optimisation is a flick you switch and then ignore.
- Social Media helps
Some good advice here – my advice, mostly, is that anyone selling “SEO expertise” is probably a charlatan. And if it sounds dodgy (like hide links in white text in your design that search engines can read but other people can’t) – then Google is probably working pretty hard to stamp the practice out.