Tipping Nudge: Behavioural economics at work

I love the idea of the “nudge” – it’s pretty much the key to successful Facebook marketing. By the by.

Here’s a little picture of a nudge at work.

Image Credit: Tumblr

I read a fascinating book, not surprisingly titled Nudge that examines the use of such methods in public policy and daily life.

If only I could be bothered nudging people into commenting…