Weasel words

I was driving to work this morning listening to my local ABC news. Which I think is the best local news in Townsville. There’s a story going round up here about a crocodile – which is not unusual for North Queensland. This crocodile is terrorising the locals at Mystic Sands. It’s two metres long and must be removed because it’s a danger to the community – the creek it lives in flows past two houses. 

The local EPA spokesperson said “The Crocodile needs to be removed because there’s a real chance it could interact with pets, or even small children…”

Since when is “interact” a euphemism for eat? Weasel words are the new black. Obfuscation is a big part of my job, a media training thing yesterday with one of Queensland’s leading PR consulting groups made me even more cynical. The trainer (an experienced journalist) made a point that everything we read now has spin on it because journalists are hand fed more than 90% of their news (ie most stories come from Media Releases) – and anyone who puts out a media release knows that they’re not objective.

This trainer made a comment that politics – and particularly policy making is now purely assessed on the following criteria:
a) will we be hammered more for not doing it, or doing it?
b) is there a photo in it?
c) Can we turn it into a news story or a website?

The QLD Government, and the Rudd Government have massive spin machines dedicated to packaging policy for the masses. Rudd is great at symbolism – but lacking substance. This is a prime example of something that met the aforementioned criteria.

Rumours and innuendo
Rumour has it that several leading local sports stars were busted in a “cocaine party”
Rumour also has it that several leading political journos are starting to link some of Rudd’s decisions in policy making in the Queensland government – linking many of South East Queensland’s current woes with his decisions… eg Water shortages with dam refusals, health problems with health infrastructure investment (or lack thereof), and education problems with a Rudd led education review.

Anyway, I’m off to interact with my morning tea.

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.