Coffee by the Numbers

One of the perks of my job is the quantity of industry publications that land on my desk for me to read. This month’s FoodService – a journal for hospitality businesses – includes some facts and figures about coffee. I thought I’d share them with you… they’re from BIS Shrapnel’s Coffee in Australia 2009 – whatever that is…

  • 64% of Australians aged 11 and above drink coffee.
  • 65% of coffee drinkers drink instant.
  • 31% drink a cappuccino
  • 21% drink a flat white
  • 20% drink a latte
  • 10% drink a short black
  • The “food service” coffee market in Australia is worth $435 million – this is the value of the market that the food service market buys it for – I assume that’s not including dedicated coffee houses.
  • The “fully automatic” coffee machine market is worth $270 million a year – which seems odd given the market itself is only worth $435 million.

Milk Facts

  • 52% of consumers drink full cream
  • 19% drink semi skim
  • 22% drink skim
  • 3% drink soy
  • 14% are hardcore and don’t have milk

Purchasing Rationale

  • 70% purchase coffee for pleasure
  • 51% purchase on the basis of flavour

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.

2 thoughts on “Coffee by the Numbers”

  1. I can’t imagine a lot of eleven-year-olds would be drinking coffee, they’d probably prefer coke. That said, I have a two-year-old who loves the coffee grounds at the bottom of my cup, and would much prefer the froth off the top of my latte than his boring old babycino.

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