Ahh, IGA, you’ve done it again. Stuck it to the big corporate man with this campaign that tries to convince us to give up fast food for a month. It’s an interesting move – I guess that IGA’s opening hours mean that fast food are their real competitors – because who seriously shops at IGA when Coles and Woolworths are open?
You go girlfriend.
I do question the wisdom of openly antagonising the people with the biggest marketing budgets in the country. But IGA don’t have a choice really. When you consider that some of the top 50 advertising spenders in Australia (according to Nielsen Media’s 2007 report) were:
- Coles (number 2)
- Woolworths (number 5)
- McDonalds (17)
- Yum Restaurants (KFC and Pizza Hut) (number 35)
- Competitive Foods (Hungry Jacks, Dominos, Fasta Pasta) (number 48)
It’s hard enough having to compete with the other Supermarkets let alone the fast food guys.
That’s a lot to compete with in the pretty crowded market place market place.
So, could you go three weeks without fast food? I once did it for a year, it didn’t really make a difference to my weight though.
Comments
Three weeks?! Do people eat fast food more often than that? Kidding, I know people eat fast food a lot. But why? It doesn’t taste that flash, and is horribly poor value for money.
It is undeniably fast and convenient.
It is, but I can think of plenty fast and convenient things I can whip up at home, in probably just as much time, for a lot cheaper, a lot more nutritional value, and that I would feel like I’d actually eaten a whole meal at the end of.
Sometimes, when two people living in a house come home from work after 5 and need to be somewhere by 6 the only dining option is drive-thru enroute.
ah, yes, that’s a great occasion for fast food. But I suspect that isn’t the predominant use of fast food venues.
And, I’m guessing that your described situation isn’t IGA’s targeted audience.
I usually shop at IGA. Supa IGA is mostly cheaper than Woolies and Coles. (The little independent ones aren’t.) Except for when Woolies and Coles have good sales.
I still struggle with the concept of IGA being somewhere that you go when it isn’t 10pm. Even though now they run Supa IGA just like a regular supermarket, I still think of it as a convenience store.