Fast food fast

Ahh, IGA, you’ve done it again. Stuck it to the big corporate man with this campaign that tries to convince us to give up fast food for a month. It’s an interesting move – I guess that IGA’s opening hours mean that fast food are their real competitors – because who seriously shops at IGA when Coles and Woolworths are open?

You go girlfriend. 

I do question the wisdom of openly antagonising the people with the biggest marketing budgets in the country. But IGA don’t have a choice really. When you consider that some of the top 50 advertising spenders in Australia (according to Nielsen Media’s 2007 report) were:

  1. Coles (number 2)
  2. Woolworths (number 5)
  3. McDonalds (17)
  4. Yum Restaurants (KFC and Pizza Hut) (number 35)
  5. Competitive Foods (Hungry Jacks, Dominos, Fasta Pasta) (number 48)

It’s hard enough having to compete with the other Supermarkets let alone the fast food guys.

That’s a lot to compete with in the pretty crowded market place market place.

So, could you go three weeks without fast food? I once did it for a year, it didn’t really make a difference to my weight though.


queenstuss says:

Three weeks?! Do people eat fast food more often than that? Kidding, I know people eat fast food a lot. But why? It doesn’t taste that flash, and is horribly poor value for money.

Nathan says:

It is undeniably fast and convenient.

queenstuss says:

It is, but I can think of plenty fast and convenient things I can whip up at home, in probably just as much time, for a lot cheaper, a lot more nutritional value, and that I would feel like I’d actually eaten a whole meal at the end of.

Nathan says:

Sometimes, when two people living in a house come home from work after 5 and need to be somewhere by 6 the only dining option is drive-thru enroute.

queenstuss says:

ah, yes, that’s a great occasion for fast food. But I suspect that isn’t the predominant use of fast food venues.

queenstuss says:

And, I’m guessing that your described situation isn’t IGA’s targeted audience.

Leah says:

I usually shop at IGA. Supa IGA is mostly cheaper than Woolies and Coles. (The little independent ones aren’t.) Except for when Woolies and Coles have good sales.

queenstuss says:

I still struggle with the concept of IGA being somewhere that you go when it isn’t 10pm. Even though now they run Supa IGA just like a regular supermarket, I still think of it as a convenience store.