Ahh, IGA, you’ve done it again. Stuck it to the big corporate man with this campaign that tries to convince us to give up fast food for a month. It’s an interesting move – I guess that IGA’s opening hours mean that fast food are their real competitors – because who seriously shops at IGA when Coles and Woolworths are open?
You go girlfriend.
I do question the wisdom of openly antagonising the people with the biggest marketing budgets in the country. But IGA don’t have a choice really. When you consider that some of the top 50 advertising spenders in Australia (according to Nielsen Media’s 2007 report) were:
- Coles (number 2)
- Woolworths (number 5)
- McDonalds (17)
- Yum Restaurants (KFC and Pizza Hut) (number 35)
- Competitive Foods (Hungry Jacks, Dominos, Fasta Pasta) (number 48)
It’s hard enough having to compete with the other Supermarkets let alone the fast food guys.
That’s a lot to compete with in the pretty crowded market place market place.
So, could you go three weeks without fast food? I once did it for a year, it didn’t really make a difference to my weight though.