Losing your edge

It’s been ages since I last paid out U2 and their myriad fans. This little rant is Ben’s fault, well, more correctly it’s Warren the word over-use watchdog’s fault. Warren doesn’t like the word edgy – because edgy people/groups/things don’t need to proclaim their edgyness. As soon as they apply the label they lose their edgyness. Immediately.

Which brings me to this guy:

Surely he’s now about as edgy as James Blunt and should consider a more appropriate sobriquet. As Warren would say:

“But as soon as you drop the ‘E’ word, you’ve set yourself up for a fall, and you sound like your daggy uncle saying ‘I really like to get jiggy and bust a move to 50 cent, dog, for real’. Not good.”

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the pastor of City South Presbyterian Church, a church in Brisbane, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus. If you'd like to support his writing financially you can do that by giving to his church.

6 thoughts on “Losing your edge”

  1. I’m highly cynical about any adjectives (and the occasional verb) used in software naming as well. Any product that feels it needs a positive image using “Smart/Opti” prefix or “Works” suffix is immediately suspect.
    Marketers (particularly software) needing to prop up a brand in this way should think again.

  2. Marketers often don’t have a choice – clients can be very insistent. Especially when dodgy names and/or fonts are in the running.

  3. Poor The Edge. He did some good work. I like any name with a ‘the’ at the beginning. It reminds me of The Cheat.

    By the way, he wears the beanie because if he takes it off he pretty much just looks like your high school science teacher.

  4. Who’s that giving Strong Bad a hand? The Edge. The Edge. Who’s making out with Marzipan… The Edge. The Edge.

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