Targeted ads miss the mark

The amount of information stored about us online – through Google and Facebook and their ilk is incredible. It’s meant to lead to brilliantly targeted advertising with content so compelling that clicking links is irresistible. I haven’t been one to click these links too much. Sometimes I do it in order to penalise the company – they have to pay per click.

Today Facebook tried to lure me to a site for “Liberal theologians” a celebration of liberal theology where fundamentalists don’t belong. Needless to say, I clicked. I feel like I have more in common with atheists than liberals – at least the atheists are logically consistent in their beliefs. 

I hope the guy behind that site thinks it’s money well spent. I can’t help but wondering why this guy is paying to advertise his blog on Facebook. 

I wonder if my generic “religious belief” was instead set to “intolerant fundamentalist Christian” what sort of ads would pop up? Probably not all those Christian dating service advertisements I’m inundated with. Surely those advertisers on Facebook should be targeting people listed as “single”.

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.