How to write a poetic media release

I put out my last media release an hour before I finished work last Friday. It was about a new regional economic development planning framework. It was a pretty big deal for us so I was thrilled that our Economic Development boss let me put out a media release containing the following:

“This will be a map, a guideline for the future, comprehensively,” she said (as a Haiku).

And this.

“We will be working with representatives from the regions to consider the next 20 years of development in North Queensland.”

“The goal is to ensure that our services and infrastructure are developed strategically in order to meet future demand,” she said (as a vaguely rhyming pair of sentences).”

And then this passage inspired by the governator’s veto.

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the pastor of City South Presbyterian Church, a church in Brisbane, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus. If you'd like to support his writing financially you can do that by giving to his church.

2 thoughts on “How to write a poetic media release”

  1. Thanks Anna, I've been wanting to do this for four years. I'm going to post my ten favourite Media Release headlines shortly, I think those are better.

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