Tag Archives: Media Release

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The Press Release I wish churches would put out on the Same Sex Marriage issue

I was talking to a friend this week about a statement his church might put out on gay marriage and he said “have you seen any good press releases on this issue” and I said “no”… which isn’t entirely true, I could probably find one or two. So I wrote one (P.S – to that friend, I’ve tweaked this a bit since).

It’s a bit wordy, and I’d want to edit some bits out depending on context, but it does, I think, incorporate our “key messages”…


CHURCH NAME seeks way forward in Same Sex Marriage Debate

CHURCH/DENOMINATION NAME apologises to LOCATION’s Gay, Lesbian, Bisexual, Transgender, and Intersex community for any hurt caused to them in the name of Jesus when homosexuality has been singled out as a special sin. We recognise that this apology is particularly necessary given the heat involved in the current debate surrounding the redefinition of marriage.

As a church community we are interested in people of all sexual orientations, and from all backgrounds, meeting Jesus, and having a long term relationship with the God who created the universe, we believe all human relationships come second to this one relationship.

CHURCH NAME, Spokesperson name, said that while it will inevitably cause tension for people, CHURCH NAME must continue to define homosexuality as contrary to God’s design, as the Bible is clear on the matter, but admits the church has done a bad job whenever homosexuality has been singled out for special treatment.

“As a church community we have to recognise that whenever the Bible discusses homosexuality as contrary to God’s created order, it does so in long lists of sins too often given a free pass by Christians speaking out in the same sex marriage debate.”

“As a society we need to work hard at fostering debate which is inclusive and loving, where loving disagreement is not just tolerated but encouraged. It’s unfortunate that standing up for the current definition of marriage is inevitably framed as standing against those who seek changes to the definition. We are not seeking to question the personhood, or limit the freedoms, of the GLBTI community so much as seeking to uphold an institution that we believe was created by God.”

“Perhaps, as a society, we should be taking stock of the heavy emphasis we put on sexual expression as a fundamental human right in the first place, this seems to inherently discriminate against those who are asexual in orientation, or the unhappily single. We believe that sexuality is important, but that it cannot function as the basis of one’s identity.”

“We believe, as Christian churches have for almost 2,000 years, that Jesus Christ, who claimed to be the son of God, was crucified by the Roman Empire, and was raised three days later. We believe that this historical event verified his claims.”

“From the beginning of Christianity this event has been called the gospel, which means good news, because it has implications for every human, it makes a relationship with God possible because the fundamental truth of human nature is that we cannot avoid doing those things that the Bible calls sin, that is stuff that isn’t in line with what the God who made all things would have us do.”

“We’re not arguing that homosexual orientation is a choice, simply that what is natural to us can still be wrong. All of us are naturally wired to do these things. And the Bible says Jesus undoes that wiring. Not in a way that means we don’t do the wrong thing, but in a way that frees us from defining ourselves by those things.”

“We believe, as churches have since the canon was established by councils 1,700 years ago, that the Bible is the word of God, containing the collation of documents necessary to guide us, but ultimately to tell, and foretell, the story of Jesus as the central event in history. Our calendar years still recognise Jesus arrival as a turning point.”

“Jesus taught that marriage, from the beginning of humanity, was instituted by God as between one man and one woman. While we acknowledge that there are many cultures that have made modifications to this design, or that have no ties to the Judea-Christian tradition, we believe that this design is self evident from the anatomical sexual compatibility of men and women.”

“Because we believe that Jesus, as God’s son, and God himself, speaks as the creator of humanity, and we believe the Bible is God’s word, we must continue to oppose the redefinition of marriage, and to continue to define homosexuality as part of the brokenness of our human nature.”

“This is not a decision we take lightly because we recognise that some people in our community are hurt by disagreement, but it’s a decision we must take in order to continue to offer the hope that Jesus offers to all people.”

“While we believe strongly in the separation of church and state, and have no wish to legislate our belief system for everybody, we recognise that all people in a democracy have a right to participate in policy debate. We continue to oppose a redefinition of the marriage act on the basis that we believe that defining marriage as a lifelong commitment made between a man and a woman is the best way to enable human flourishing. We believe that this is the type of family structure that God intended, though we understand that families are complex and all families need love, support and care, which we humbly offer in our church community.”

“We are always happy to have conversations with people who disagree with us, and will continue to offer love, support, and prayer to those people, and anyone struggling with any sin, or people who want to understand who Jesus is.”

ENDS

For more information contact SPOKESPERSON on PHONE NUMBER


What do you reckon? Is it missing anything vital? What would you cut, or add?

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This is a post about the best media release ever written

This is an introduction sentence.

This is a quote from that release.

“The science behind this Earth-shattering news release lies in its simplicity – no science, just pure old press release craftsmanship. It started with an incredible brainstorming session that asked a very simple question: “what makes a press release amazing?”

Elaborate notes from that brainstorm were then formulated into mesmerizing sentences, paragraphs and pages…all expertly designed to make you pause and reflect at the brilliance of this press release.
Every single word of this news release was track changed, stetted, then track changed again to its original draft. Upon final approval, it was spell checked, fact checked and printed for posterity. The result is a two-page, 1.5-spaced news release that is like no other news release in existence.”

This is a link to that post – which is a promo piece for a PR agency. It’s an interesting way to do it.

If you want to know about how to write your own press release, read this post. If you want me to write one for you, or have a look at one you’ve written. Please email me. We can talk.

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How to write a poetic media release

I put out my last media release an hour before I finished work last Friday. It was about a new regional economic development planning framework. It was a pretty big deal for us so I was thrilled that our Economic Development boss let me put out a media release containing the following:

“This will be a map, a guideline for the future, comprehensively,” she said (as a Haiku).

And this.

“We will be working with representatives from the regions to consider the next 20 years of development in North Queensland.”

“The goal is to ensure that our services and infrastructure are developed strategically in order to meet future demand,” she said (as a vaguely rhyming pair of sentences).”

And then this passage inspired by the governator’s veto.