Losing is such a shame – when you’re from North Korea

The North Korean football team started the World Cup on such a high note – going down 2-1 to Brazil – that the nation’s cultural apparatchiks decided it would be good for moral if the next game was televised live. North Korean history in the making… but things didn’t go quite to plan. The North Koreans fought valiantly in the first half – but then Portugal put their feet to the North Korean team’s throat – and smashed them 7-0. This was unacceptable. And made Kim Jong Il feel very ronery.

It turns out, by the way, that the North Korean fans who made their way to South Africa were in fact Chinese ring-ins who were paid to be there.

When these players, and their poor coach (who became the fall-guy during the tournament, as players were instructed to blame him for the results – I guess the North Korean administration learned something from the English, Argentinians and most importantly – the French).

Since returning to the Peoples’ Republic of Korea the players and coach have been put through a rigorous process of public shaming at the hands of the nation’s administration. The coach copped the worst of it:

“The team’s coach, Kim Jong-hun, was reportedly forced to become a builder and has been expelled from the Workers’ Party of Korea.

The coach was punished for “betraying” Kim Jong-un – one of Supreme Leader Kim Jong-il’s sons and heir apparent.”