The cult of Mac

Some people take their Mac fetish to a spiritual level – and it seems with good reason. There’s probably a conspiracy theory book in this. Apple has styled itself as a religion. Maybe.
Here are some potential “religious elements” identified in an interesting study, covered in this article from the Atlantic, entitled: “How the iPhone Became Divine: New Media, Religion and the Intertextual Circulation of Meaning, it followed an earlier study on “The Cult of Macintosh.”

  1. a creation myth highlighting the counter-cultural origin and emergence of the Apple Mac as a transformative moment;
  2. a hero myth presenting the Mac and its founder Jobs as saving its users from the corporate domination of the PC world;
  3. a satanic myth that presents Bill Gates as the enemy of Mac loyalists;
  4. and, finally, a resurrection myth of Jobs returning to save the failing company…”

The scholar responsible for that article summed up the Apple experience:

“When you’re buying into Mac, you’re buying into an ideology. You’re buying into a community.”

It’s funny. In a day and age where the church is trying to figure out how to learn from Apple, Apple seems to have flipped the metaphorical apple cart – in basing its business practices on the church.

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.

One thought on “The cult of Mac”

  1. Isn’t the apple icon a rip-off of the garden of eden … products so tempting you can’t refuse them?

Comments are closed.