It has been a while since my last typography related post. So here, as my penance, is a list of typographic sins, with examples (in a PDF) for you to mull over. It’s pretty standard fare. But they are good rules for keeping in mind in order to satisfy your pedantic/designer friends…
- Two spaces between sentences.
Repent of this sin by using only one space.
- Dumb quotes instead of smart quotes.
Evil: “Thou shalt not misuse type” § Good: “Thou shalt not misuse type”
- Dumb apostrohe instead of a smart apostrophe.
Profane: Don’t use prime marks § Sacred: Don’t use prime marks
By the way, apostrophes always face this way: Pot o’ gold.
They never face this way: Pot ‘o gold.
- Failing to tuck periods/commas inside quote marks.
Immoral: “I love type so much”, she confessed.
Chaste: “I love type so much,” she testified.