This is a post about the best media release ever written

This is an introduction sentence.

This is a quote from that release.

“The science behind this Earth-shattering news release lies in its simplicity – no science, just pure old press release craftsmanship. It started with an incredible brainstorming session that asked a very simple question: “what makes a press release amazing?”

Elaborate notes from that brainstorm were then formulated into mesmerizing sentences, paragraphs and pages…all expertly designed to make you pause and reflect at the brilliance of this press release.
Every single word of this news release was track changed, stetted, then track changed again to its original draft. Upon final approval, it was spell checked, fact checked and printed for posterity. The result is a two-page, 1.5-spaced news release that is like no other news release in existence.”

This is a link to that post – which is a promo piece for a PR agency. It’s an interesting way to do it.

If you want to know about how to write your own press release, read this post. If you want me to write one for you, or have a look at one you’ve written. Please email me. We can talk.

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