#keepthefaith: bet on Jesus

Here’s a thing I wrote about SportsBet’s inflatable Jesus ad.

I’m no fan of the insidious relationship between betting agencies and sports coverage, and I know this stunt was designed to get people talking about the company, but I think there’s an opportunity here for Christians to take part in a conversation without our feathers getting all puffed up and ruffled. Amongst other things I say:

“If there’s one thing that is beautiful about SportsBet’s campaign – it’s that our confidence in Jesus, our king, is based on his ascension through the clouds. Christians believe Jesus died, that he was raised, and he ascended into heaven as King. And he’s coming back – bringing eternal life to those who keep the faith. That’s why we think he’s worth betting our lives on. Here’s how Luke puts it in Acts 1.

After he said this, he was taken up before their very eyes, and a cloud hid him from their sight.

10 They were looking intently up into the sky as he was going, when suddenly two men dressed in white stood beside them. 11 “Men of Galilee,” they said, “why do you stand here looking into the sky? This same Jesus, who has been taken from you into heaven, will come back in the same way you have seen him go into heaven.”

There’s been plenty of hot air about this campaign floating around (boom boom tish). Our knee jerk reaction, as Christians, to this sort of insult is often to be defensive or to lash out indignantly as though we’re entitled to some sort of privileged position (or even respect). I think in all our contributions to public discussions (like the #keepthefaith chatter) we should be reflecting on both Jesus’ example – he voluntarily went to the Cross deliberately being insulted and humiliated along the way, and his words, particularly these ones from Luke 6…

27 “But to you who are listening I say: Love your enemies, do good to those who hate you, 28 bless those who curse you, pray for those who mistreat you. 29 If someone slaps you on one cheek, turn to them the other also. If someone takes your coat, do not withhold your shirt from them. 30 Give to everyone who asks you, and if anyone takes what belongs to you, do not demand it back. 31 Do to others as you would have them do to you.

For another nice non hand-wringing post see CafeDave’s piece.

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The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.