Robyn gave me a stupid challenge to use the words ebullient and stupid in this post and adventure in the title… I win. That was pretty easy.
I’ve never been one to shy away from referring to myself in the third person. I think, despite how the SMH’s resident idiot left wing sports commentator Peter FitzSimons (living proof that Rugby players can be as apelike as their league counterparts) derides it on a weekly basis.
I’m sure you all want to hear about my exciting adventures with my party of five intrepid travellers. The group included my flamboyant Tourism Australia co-host Kristian, and journalists from Australia, Denmark, France and the United States.
For some random pictures from the trip go here…
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| Island Tour |
Magnetic Island was good fun, I love driving the mini mokes they feel as indestructible as a tank and the handling is probably just as good. We ate like kings and queens at some spectacular restaurants on the island (Le Paradis, Barefoot: Art, Food, Wine). Had a modern Australian breakfast at Bungalow Bay – including fresh honeycomb. I love it. I’m wondering if dipping a candle in honey would artificially create the flavour.
Our sunset sailing tour turned into a debacle when a couple of our journos turned a literally sickly shade of green. I had to skipper the ship while the owners tied down the sails so that we could chug back into port on our own steam while our journos were steaming as they chucked all the way back into port.
On the way up the Great Green Way (the section of the Bruce Highway between Townsville and Cairns) we stopped at Frosty Mango for thickshakes and ice cream, the Hotel Noorla for High Tea and Port Hinchinbrook for lunch. They now have the biggest restaurant north of Brisbane. Kristian drove our sea sickness sufferers up the coast to catch the ferry to Dunk Island while I took the more adventurous half of the group on a game fishing boat ride to the Dunk via Hinchinbrook Island.
Dunk was incredible – although it rained the whole time we were there. I had a massage, rode a jetski, ate steak and drank cocktails – all in the name of work. I can’t stress how much pleasure I take from being able to take a long bath while technically “at work.”
Here are the vital statistics from the trip:
Animal species consumed: 9 (cow, sheep, pig, chicken, crab, prawn, fish, squid (calamari), green ant (in tea))
Steaks eaten: 5
Beers consumed: 11
Dollar value of 4 night’s accommodation: $1600
Experience: priceless…





No Comment
As an experienced PR person (I feel one year on the job and a 5 year degree makes me an “expert”) there’s one piece of wisdom I’d like to pass on to anyone out there who has anything to do with the media. NEVER*, NEVER**, ever say “no comment.” It’s poor media management, it takes away an opportunity to express your point of view in the public sphere and it just makes you look guilty. Don’t do it. Ever. Someone should pass this advice on to Sylvester Stallone and his management company. He copped a hiding in the media after he was busted trying to import 48 vials of illegal “stay young and fit” growth hormones on a promotional visit to Australia – eager to avoid uncomfortable questions in the future the Stallone camp has banned Australian journalists from attending his press conferences. The ultimate “no comment” – as a result every major Australian newspaper ran a story about his poor sportsmanship and recalcitrance. The rules for dealing with the media are (for those of you planning on ever being in front of a camera, or talking to a journalist).
1. Figure out your key message and stick to is – say nothing else if need be, all the reporter is looking for is a quote to write a story around – if you only say one thing that’s the only thing they’ll quote.
2. Never say no comment – if you don’t want to comment come up with a standard line explaining you won’t comment at this point as you’re waiting for more information – by the time that information comes the story should be well and truly out of the news cycle.
3. Don’t lie to the journalist.
4. Don’t try to unsay something you’ve said – that puts a big flashing neon sign over the statement – corrections are ok, flat out denials not so good.
5. Don’t get angry with what’s said. K-Rudd apparently needs to learn this one – what’s printed is printed, you can’t unprint something. Nor should you try to put pressure on a journalist – that breeds contempt and that’s bad. K-Rudd is looking into his media management strategy.
6. Don’t crack wise with journalists – if you say something that can potentially be taken out of context it probably will be. Only say what you want to be quoted.
Funnily enough, I started writing this entry yesterday just before I had to say “no comment” to a journalist – although he was a uni student trying to break a story we didn’t want broken so I’m not overly concerned about the far reaching implications of that – and I didn’t “no comment” him – I just didn’t return his calls.
*capitalised to indicate importance.
**repeated to indicate importance.
May 4, 2007