Category: Christianity

My piece of the “is that American Idol Contestant a Christian” group checklist

I’m participating in a Stuff Christians Like experiment. Because Stuff Christians Like is one of those things that Christians like. I am “part 14” of a checklist for answering the question “is that American Idol contestant a Christian”… I’m not American, I don’t watch American Idol (or the Australian iteration)… but here’s how you tell:

14. The contestant sings a Lady Gaga song … with an acoustic guitar = + 1 point (You can make almost any song feel kind of spiritual with an acoustic guitar.)

To add up your score with over a 130 other ideas on this scorecard, visit the post on stuffchristianslike.net.

April 6, 2010

Ten thoughts on Righteousness

Lest I wander too far down the path of heresy with my “everything is sin, so stop worrying about it an get on with the job” vibe, I thought I should counter my ten points from last night with ten points on the antithesis to sin – righteousness. This is almost entirely from Romans 6, which I think gives us a great platform from which we can deal with the problem of sin tainting every one of our actions (even the righteous ones). Verse one and two…

What shall we say, then? Shall we go on sinning so that grace may increase? By no means! We died to sin; how can we live in it any longer?

Some may think, and yet nobody has yet suggested, that Romans 6:11-14 are a natural counter to my position from last night…

In the same way, count yourselves dead to sin but alive to God in Christ Jesus. Therefore do not let sin reign in your mortal body so that you obey its evil desires. Do not offer the parts of your body to sin, as instruments of wickedness, but rather offer yourselves to God, as those who have been brought from death to life; and offer the parts of your body to him as instruments of righteousness. For sin shall not be your master, because you are not under law, but under grace.

This is mostly why I’m writing this post. I don’t think we can consider sin without considering the opposite… I think this particular passage, the rest of Romans and the rest of scripture describes this tension. Galatians 5 is another good example of the “battle” going on within.

But I say, walk by the Spirit, and do not gratify the desires of the flesh. For the desires of the flesh are against the Spirit, and the desires of the Spirit are against the flesh; for these are opposed to each other, to prevent you from doing what you would. But if you are led by the Spirit you are not under the law.

  1. We are not to “live in sin” any longer – we are now, thanks to the Holy Spirit, locked in a battle between our two natures. Our tainted by sin nature and our desire to serve our new master via the Spirit.
  2. Our new nature will lead to righteous actions. Romans 6 again…

    Don’t you know that when you offer yourselves to someone to obey him as slaves, you are slaves to the one whom you obey—whether you are slaves to sin, which leads to death, or to obedience, which leads to righteousness?

  3. Righteousness comes through faith, but is not limited to faith. Application in sermons, or bad advice, that conflates righteous living with faithful living is a bit unhelpful. There is more to “doing good deeds” than reading your bible. Nobody on the street ever thought “gee, God loves me” because you read your Bible for an extra hour last night.
  4. God is holy. He hates sin. Even if it’s inevitable he wants us not to do it. Both Jesus and Paul use imperative language when describing how we are to live with Jesus as Lord (both with regards to what we are to do, and what we are not to do). This to me suggests that we actually do have to do this stuff. Our good works are never salvific (because, to push my barrow a little further, they are always going to be tainted by our sin). But without good works there is no evidence that we are saved, and good works are what we are to do after salvation (think Ephesians 2, James 2).
  5. There are many things that we are called to do as Christians. Being the “missional” guy I am – I think all of the things we’re called to do are subsets of the need to be making disciples. This does not mean that we should not do social justice type stuff for the sake of proclamation of the gospel. We are not called to be street preachers who have no idea about the people they are speaking to – but to be relational (the analogies for ministry throughout the Bible support this – ie shepherds, family, etc). Proclamation without deeds is dead. While we’re sailing dangerously close to “preach the Bible when necessary use words” territory
  6. We tend to be more “armour of God” than “fruits of the Spirit” in our emphasis on righteousness. We need to be both. It’s no good being equipped with faith and truth if we’re not also demonstrating love, patience and humility.
  7. While I don’t keep a record of my rights and my wrongs (and I don’t think of it like a scorecard) – there would appear to be some Biblical case to be made for God providing extra reward (not just salvation) for righteous living. I think most of these passages are also tied to faithful ministry. Because I believe that all “righteousness” is a subset of ministry (because I believe that all Christians are in “ministry” as part of the one body).
  8. The right things that I do are only done as a result of the work of the Spirit, and are only possible because of the sovereignty of God (he prepares them in advance) – they are never a reason for boasting nor are they anything but filthy rags (Isaiah 64:6) without the Spirit imbuing them with righteousness (or removing the taint of sin – I don’t think this happens in the action itself, but in how God judges the action).
  9. The right, good, or obedient actions of non-Christians are also produced as a result of God’s grace in the form of common grace. These actions, like our own, have no intrinsic value or merit – the merit is extrinsic only. It comes through God working them out for himself.
  10. I am much more worried about my inability to do righteous things than I am by my inability not to do unrighteous things. I expect that as a result of the Spirit I will do good things, and if I don’t I am disappointed and have doubts. I expect as a result of the flesh to do bad things, and if I do I am not disappointed, I just get on with trying to do right. I think I try to apply 1 Corinthians 10:31 (which I think functions the same both in and out of context) to both my sin and my righteousness. I sin so that God may be glorified in showing mercy, and I do the good deeds prepared for me so that God may be glorified in his goodness.

April 6, 2010

Ten thoughts on the subject of sin

Simone wrote about a post church conversation last night (in real life) that was a continuation of a couple of posts from Simone and Kutz (part one), (part two). I’ve spent today trying to articulate my position on sin. It’s not like Simone’s (looking to the new creation to resolve sinful desires) nor is it like Kutz’s (looking to the original created order to salvage the good thing that sin twists). I don’t tend to analyse my sin. I find that can be pretty crippling.

Here are some of my thoughts about sin in list form…

  1. I think sin, by definition, is our expression of autonomy. It’s our rejection of God’s rule. It’s disobedience. It’s not meeting God’s standards. I think the last one is the key – if we do something that doesn’t meet God’s perfect and holy standards – as he as described them to us – then we have “sinned”.
  2. I think there are different values to different sins – I know some have interpreted passages to suggest that all sins are equal. I think all sins are equally deserving of condemnation – but I don’t think all sins are equal in badness. There are sins with external victims – these sins require an extra level of repentance because you should, I think, repent to the victim as well as to God, and there are sins that are essentially internal matters for you and God to deal with. Let me give an example, when you commit some form of idolatry, putting something else in God’s position – you are wronging God, but no necessarily other people. But when you murder someone you not only commit an act of disobedience to God, you not only commit an act that effects the victim, you commit an act that has multiple effects for the victims family – you cause them to sin as well – they will no doubt feel malice, they will probably curse God for letting you take their father, husband, or son (or mother, wife, or daughter). You rob these people of a significant other. Some actions carry with them many sins, others do not. All sin is worthy of death and judgment when God, the holy, holy, holy God sits in judgment and judges by his holy, holy, holy standards. The accumulated sin of a lifetime is a pretty massive barrier between us and God.
  3. I think the language of conflict between our new nature and our sinful nature, our flesh and the spirit, our slavery to sin and slavery to righteousness, are all Biblical analogies for the same internal struggle that occurs, and will continue to occur, until the new creation. We’ll never – no matter how mature we become – rid ourselves fully of the taint of sin. Which I think even spreads to our good, righteous and obedient actions.
  4. I think trying to determine whether an action is “sinful” or “Godly” in and of itself is almost a complete waste of time. A conversation sprang up about whether being drunk is a sin the other day. I think it is. I think eating fatty food is probably a sin. I think drinking instant coffee is a sin. I pretty much think that everything we do, stemming from our sinful nature, is a sin. We can eat fatty food for God’s glory, but I tend to think if we’re not eating it specifically for his glory, but rather for our own purposes, then that’s an expression of our autonomy. I’d pretty much say that I think everything we do is tainted by sin. Even the good stuff… even the God stuff. I think this is part of the battle between our sinful natures and our new spirit enhanced natures.
  5. I think it is more helpful to think of sin in terms of nature than actions. Sinful actions are those things we do that are born out of our sinful nature. The Bible certainly spells out that certain actions are sins. Both sins of comission and omission.
  6. Almost all “Godly” actions can be sinful. I’m thinking of the way Jesus talks to the rich young ruler – even keeping the rules isn’t enough. We’re sinful by nature, and we never meet God’s holy standards. We can not possibly do so. We’re wired to sin. I think sinful actions are actions born out of our sinful nature – and I think Godly actions are actions born out of the spirit working within us (and those “good” actions performed by non-Christians are as a result of God’s spirit working throughout humanity in the guise of common grace).
  7. I think even when we are obedient to God we are obedient in an incomplete way – I think this is the picture we see with Israel and its inability to ever meet God’s standards completely. It’s important that we, as God’s people, seek to be obedient. Even if we know we’ll do it generally, but not specifically.
  8. When confronted with a decision our job is to try to discern the obedient, or most obedient option. Some decisions will in fact be decisions between two equally tainted options. An extreme example would be a choice between lying to save the life of one’s child (or an innocent) or giving them up and becoming complicit to whatever happens as a result of your taking the moral high ground. Life is full of impossible decisions, because everything is tainted by sin.
  9. Sin sucks. I hate its effect on the world, on relationships between people, and on myself. I don’t wallow in my sin because I realise it has been paid for in full. I realise it’s inevitable. And I realise we’ve got a job to do. So I’d rather just get on with that job. Without distractions. Without paralysis by analysis. My job is to try to be obedient to God wherever possible – and I think the point at which this obedience is most important is the Great Commission. I think any Godly living is Godly living for the purpose of winning the lost, more than for the sake of redeeming myself (either bringing myself closer to the pre-fall or new creation versions of me).
  10. Because I see sin as an inevitable product of our sinful nature I’m not keeping score as though God is Santa Claus. I’m not wracked with guilt. My debt has been paid. While I am pursuing holy living, maturity and ongoing “sanctification” (though I think technically sanctification is part of the package with justification that occurs at salvation) I don’t do this by dwelling so much on the times I miss the mark, I do this by getting on with the job. I love Luther’s “sin boldly” quote from a letter to a guy named Melanchthon (included below). This translation is slightly different to the one I’d originally heard.

If you are a preacher of mercy, do not preach an imaginary but the true mercy. If the mercy is true, you must therefore bear the true, not an imaginary sin. God does not save those who are only imaginary sinners. Be a sinner, and let your sins be strong, but let your trust in Christ be stronger, and rejoice in Christ who is the victor over sin, death, and the world. We will commit sins while we are here, for this life is not a place where justice resides. We, however, says Peter (2. Peter 3:13) are looking forward to a new heaven and a new earth where justice will reign. It suffices that through God’s glory we have recognized the Lamb who takes away the sin of the world. No sin can separate us from Him, even if we were to kill or commit adultery thousands of times each day. Do you think such an exalted Lamb paid merely a small price with a meager sacrifice for our sins? Pray hard for you are quite a sinner.

April 5, 2010

What your Easter service needs…

Is an all singing, all dancing, choir of middle aged people who all wear the same thing.


It actually gets worse.

April 3, 2010

Five cheap ways to exegete your area

Here’s one of those posts where I try to synchronise a few years working with a marketing and economic development agency with the realm of ministry. Hopefully it’ll be useful both to me, and to you…

I’ve been trying to figure the suburb of Clayfield out. It’s a tough one. I’m sure others I work with have faced the same quandary (Andrew, Simone and Kutz) for years.

Marketing is a confusing blend of guesswork and social science – with new theories cropping up all the time – most marketing budgets are limited, so most marketers spend a lot of time putting their advertising in places that will get the best bang for their buck. Because most churches don’t have big marketing budgets or the time to conduct thorough demographic research here are five ways that you can let them do the hard work for you, which in turn will help you understand the people you’re serving.

  1. Read local magazines and papers – if you’re lucky enough to live somewhere that has a media outlet particular to your context have a look at what is being sold in the ads. Work out what kind of person buys those products. If your local newspaper features Tag Heuer watch ads you’re probably looking at an upper class suburb with high disposable incomes. Have a look at what stories are featured – editors keep their fingers on the community pulse, they talk to all sorts of people from your neighbourhood on a daily basis – the paper should be a reflection of the community’s values.
  2. Watch people in public places – What’s in the average shopping trolley? No frills or brand names? Battery eggs or free range? Are people making ethical decisions when they shop or financial ones? Are they eating healthy food or junk, are they buying microwave meals or the ingredients for some sort of substantial and prolonged culinary endeavour? You can learn a fair bit about people based on what they buy. Are people buying instant coffee – perhaps you should hold a coffee event and convict them of that sin, while pointing them to Jesus as the cure for all sin.
    I think you can get a good feel for a place by going somewhere busy and just sitting back and watching people. Sit in a cafe, on a park bench, or in a shopping centre and just watch the types of people who walk by, those who stop briefly, and those who also sit.
  3. What’s on the billboards – While billboards on main roads are for those driving through your suburb, they’re also for people from your suburb. Billboard advertising is purchased by location. It’s expensive (and mostly dumb – don’t advertise on a billboard – have you ever purchased something because you’ve seen it on a billboard (other than Coke)?). Advertisers don’t like spending money (unless they’re in government). They spend pointless money with some thought – the kind of product being advertised at a prominent intersection in your place probably has some relevance to the people living there.
  4. Talk to the owners of small business – Cabbies are a great source of insight in regional areas, or if you want a general state of play in a bigger centre (there’s no guarantee they’ll hail from your part of the city in Brisbane) – but small business owners have an interest in knowing what’s going on in their part of town. Their livelihood depends on it. Good business owners know their clientele, they know their repeat customers. Businesses like newsagents that deal with the same people every day are the best bet. When I was a networking function attendee in Townsville I would always talk to the bankers, the media ad space sellers, and cafe owners to get a feel for how things were going.
  5. Join a club or community group – head along to meetings featuring people from your area, join the P&C… contribute, but also watch and listen. What is going on where you live? What are the issues for people around you? How can you serve them practically? How can you hit them with the gospel?

Some bonus points for regional areas, unless there’s a suburb based equivalent these aren’t going to be that great for your specific context in a bigger city:

  1. Subscribe to newsletters from your regional economic development agency.
  2. Subscribe to newsletters from the Local Council.
  3. Join the Chamber of Commerce.
  4. Go to networking functions (who knows who you’ll be able to talk to about Jesus).
  5. Listen to local radio, especially talk back.

Incidentally, age demographics are dead as far as tourism marketing is concerned. Age is irrelevant (mostly). Place is also mostly irrelevant (except that it has a bearing on income). People want experiences that they can fit into the narrative of their lives. Postcard perfect photos are a thing of the past – you’ll find most tourism ads from here on in (thanks to some new market segmentation work produced by the state tourism body) will feature a mix of people enjoying different experiences.

People want a holiday they can go back and tell their friends about. Holidays aren’t about collecting photos of the seven wonders of the world anymore – they’re about doing something authentic, learning something new, or meeting interesting people from interesting cultures.

This new way of thinking is possibly relevant if you’re putting together an event for your neighbourhood – because I think events are similar to holidays.

But demographics still have an influence over where people live – you won’t find many low income students living in the austere realm of Ascot (think the upper class eastern suburbs) so understanding one’s geographic context is important when it comes to pitching events and sermon applications at people.

April 2, 2010

The best bookapp to read is…

According to Gizmodo the Bible is the most represented book app on the iPhone. There are 1000+ versions to choose from (see the infographic below for a comparison with other classics.

“The Holy Bible has more than a thousand applications at the App Store. We counted up to 1001, but it was too boring to keep on going. Of those copies, not all were free. Some of the most popular works also have multiple copies, some are free, some are paid. Pride and Prejudice is one of the most popular, with 48 copies, seven of them available for a few rupees. Dracula has 34, five being paid copies for whatever reason. And so on.”

March 31, 2010

YouTube Tuesday: Get in the sand this Easter

One of my college buddies (and his brother) put together this pretty exceptional Easter video – they’re planning to do all of Luke.

March 30, 2010

Elasticity of Scripture

Only at this blog will you find a post like this coming right after a post like this. One of the things I’ve been thinking about while arguing about UFC, studying at college, and grappling with the social context of the early church, is the idea of how far you can stretch a particular passage of scripture as you grapple with a particular issue. While the “context is king” hermeneutic is really useful for figuring out the “impossible application” of a passage – there are lots of circumstances that it seems we can pull a verse out of the ether (or the Bible) to address – without looking too hard at the context of the verse. Sometimes we call this ethics, other times its doctrine.

I have always hated the concept of “memory verses” as some sort of bandaid solution to every personal calamity, I get suspicious when I walk into houses that have verses stripped of context strewn all over the walls. I reckon putting big slabs of text all over your walls is much more Godly. Well, not really. As Carson famously argued “a text without a context becomes a pre text for a proof text” or something… but I think we can actually legitimately “proof text” without completely paying attention to the full “original audience” context. We don’t need every historical nuance to come up with a sound systematic understanding of an issue. The Bible doesn’t consider Climate Change – but says lots about our responsibility for the planet, its brokenness, and our new gospel priorities (and expectation of a new creation)…

I’ve been thinking about this since giving a presentation on Question One of the Westminster Shorter Catechism at church a couple of weeks ago.

The proof texts for the “chief end of man” are, in my opinion, pretty weak. If you consider the context of those passages it’s almost impossible to argue that this is the “big idea” of any of the specific passages, but it’s a “big idea” from the Bible, and we seem to feel like we need a good proof text for every position – we can’t just argue on the basis of “the vibe”… you can stretch a fair bit of Bible over the idea that one of our chief purposes being to glorify God. We have this correct concept that we get to by doing our systematics properly, but no great proof text, so we pull all the little bits of Bible into a paper mache type shape to build our idea, or we have an idea and we stretch (like a balloon) passages over it to give it a Biblical flavour.

Pacifism is not specifically mandated in the Bible, but I can see how one might reach that end by stringing together the teachings of Jesus, the fruits of the Spirit, and also our understanding of church history (how the early church acted based on the teachings of the Apostles) – but I think you can equally look at the Bible and come to a just war/justifiable violence position. Depending on what passages you want to string together. I can see why systematic sermons are hard – but they’re also, as forms of communication, heaps more compelling and much better for application.

But just how far can we stretch “scripture” when building a systematic framework? And where does context fit into this picture of systematising? If we’re Mark Driscoll we just talk about the idea without bothering using the Bible – which may, in the end, be preferable (and possibly prophetic).

What do you reckon? How far is too far when it comes to proof texting?

March 30, 2010

Supersizing the Last Supper

You know that famous painting – the one the Da Vinci code is all about… well, there have actually been a bunch of “last supper” paintings over the years – and it seems Jesus and the 12 (or 11 depending on what time of the evening the painting captures) are eating a little bit more each time.


That’s the subject of a new study of 52 of the paintings, conducted by a pair of American brothers.

Using computer-aided design technology, the pair scanned the main dish, bread and plates and calculated the size of portion relative to the size of the average head in the painting.

Over a thousand years, the size of the main dish progressively grew by 69.2%, plate size by 65.6%and bread size by 23.1%, they found.

The study, published in Britain’s International Journal of Obesity, is co-authored by Mr. Wansink’s brother, Craig, a professor of religious studies at Virginia Wesleyan College in Norfolk, Virginia, and an ordained Presbyterian minister.

March 28, 2010

Eutychus and the second storey window

Grant me, if you will, this moment of complete self indulgence. This post is purely here for the purpose of citation in the essay I am handing in tomorrow.

The story of Eutychus (Acts 20) demonstrates that Pauline churches met not only in the courtyards of tradtional flat pack Roman homes – but in any available and appropriate domestic space.

This is really a cheap way to get my principal visiting my blog – though I’m not sure how wise this course of action is.

March 25, 2010

The equation of life

The inverse graphical calculator creates a graph out of words you input then gives you the equation to generate the graph.
Here is the equation for Jesus.

Here is one I prepared earlier.

March 23, 2010

Occam’s razor and theology

I’ve been thinking about my approach to the Bible. The first five weeks of college have been pretty intense for me – but probably not as intense as they have been for other people who possibly feel like the rug has been pulled out from under their feet a little when it comes to the way theologians treat the Bible and the interaction between the historical context and theological truths. Here is my thinking…

My overarching understanding, or first principle, is that the Bible is the clear word of God, our job is to make sense of it based on what we know of the original audience, the way God communicates, and ultimately the work of Jesus. This understanding colours my understanding of everything from Genesis to Revelation, and each form of biblical literature.

Theology is like science – we’re constantly moving to a more perfect understanding of each part of the Bible as we build our picture of the lives of the original hearers and readers of the word. We’re unlikely to ever completely overturn our current “theories” based on this evidence, but we will gain a slightly more nuanced picture of the meaning of different writings if we learn something new about what was going on in the first century (NT) or in the history of Israel.

So understanding that “this current distress” that Paul talks about in 1 Corinthians 7 may refer to a massive famine in the Corinthian region means we don’t have to assume that Paul was a failed apocalyptic prophet who thought the world would end in his lifetime, but rather that he thought it wise for couples not to marry if they couldn’t feed likely offspring. Revelation makes more sense if you understand that Nero was on the scene around the time it was written, that the number 666 was particular to Nero, and that Rome was persecuting Christians around the time it was written… this makes more sense to me than some sort of dispensational premillenialism.

Which leads me to this point of applying Occam’s razor to every “theological” position. If there’s a better explanation that requires less jumps, that is consistent with the rest of scripture, and preferably magnifies the work of Christ – then I’ll be pretty prepared to take that explanation quickly – rather than fighting to hold on to ingrained presuppositions.

Again, I don’t think this is rocket science or revolutionary – it’s just something I’ve been thinking about.

March 21, 2010

A map of Christianity in America

I wonder what an equivalent would look like in Australia.

Probably a lot of empty, nominally Catholic space.

Via Good.

March 19, 2010

For the iPhone Bible readers

We’re all very excited anbout the new ESV iPhone app – which presents the well documented dilemma regarding being spotted staring at an electronic device in church services.

Izaac devised this solution:

Long time readers may have seen this before – but there is a commercial solution (you don’t need to hack up a Bible – give it to an enquiring friend instead)… this was designed for hiding a flask – but it looks like it would do well with an iPhone… it also comes with a bonus flask so that you can carry around your spirits with you as well.

If you’re more musically inclined there’s a hymn book iPhone cover that will do the trick too.


March 18, 2010

How to write a Media Release to promote your church event

Mikey responded to yesterday’s rant about media releases with a post on Christian Reflections urging churches to think about how they can use the media. The day before yesterday a friend in Townsville sent me an email asking for some tips on how to talk to the media – she had sent a release out and had received some interest from a local television station.

For those wondering what makes me qualified to give this advice here are my qualifications in a nutshell. I’m a journalism graduate who spent four years working as a corporate communications hack for a regional development and tourism marketing body – I marketed my organisation and the Townsville region. I wrote hundreds of media releases and had a pretty good strike rate in terms of getting them placed. This was partly because Townsville is a regional centre with lots of media outlets and a finite number of sources, and partly because my organisation had a finger in just about every pie, and probably partly because I know what I’m doing. Enough self promotion for now…

It’s time to put all those years of spin twitting to good use – here’s my guide to writing a media release for your church event, and some tips for what to do when it is picked up, and when it’s not…

The first thing you’ve got to remember when sending out a release is that journalists are time poor and get heaps of media releases. You need to be prepared for the idea that they may not get past the heading and the lede (the first line). If you’re lucky they’ll think your release is interesting and read to the end, if you’re really lucky they’ll want to follow it up. With that in mind… follow these steps.

  1. Write an intriguing headline – it doesn’t have to be literal, puns are ok, but make sure you get some feel for what the story is about from the heading.
  2. Put the important stuff first – who, what, where, when, and most importantly why. The first four are easy. The why needs to cover why you’re doing it, why the outlet should cover it (is it news), and why their audience should be interested in coming.
  3. If you’ve never spoken to the media before put some information about who you are in the second or third paragraph.
  4. Keep it short – ball park 500 words.
  5. Include quotes from a spokesperson – do as much work as possible for the journalist – if they don’t have to call you for follow up that works for them. Three sentences (or paragraphs) of quotes should suffice.
  6. Include a closing paragraph that contains a call to action – how can people register for an event? Who do they RSVP to? Media Releases are great to put on your website too, it won’t necessarily just be the journos reading them.
  7. Include contact details for follow up – and most importantly – be available for calls from a journo. They’re not going to follow you up just because you think your story is worth it (unless it really is). If it feels like covering the story is doing you a favour (and not a disservice) then treat it as such. If your availability is patchy put when you are free in the footer of your release.
  8. Send it first thing in the morning (if you want television coverage) or after lunch if you want to give the paper a free run at it. Remember that media releases need to be timely. Don’t send it six months out from the event (unless that’s when you need registrations).
  9. Remember that you won’t always get a response. That’s ok. Send releases regularly so that you can build a rapport and a reputation with the local media. If it’s your first release, or an important event, place a phone call to the newsroom’s chief of staff (not the editor) and make sure they received your release. Be prepared to talk them through your event – pitch it to them as a story that matters to their audience. It’s also ok to call before you send it to make sure you’ve got the address of the newsroom right – you may also need to fax a copy through.
  10. Remember that pictures are worth 1,000 words. Be prepared to have a quirky photo op lined up for a newspaper or some pictures for a TV station to shoot – TV stories without pictures are dead. Make it clear in your footer that you have opportunities for filming or photos – and be creative. Does your event involve people in costumes? Get someone on site in a costume. This will give your story the best possible chance for the best possible coverage.

Once your release is in the wild you need to play a little game I like to call “wait and see what happens”… if you do get a call from a journalist – relax. Take a deep breath. Most of them are nice people, and most of them aren’t out to build a reputation as a bloodhound who takes down churches and disgraces ministers. Here’s how to get the best out of your interaction with the media post release…

  1. Never ever, let me repeat, never ever say “no comment” or “I can’t answer that” – if you get a tough question just answer it without answering it. Learn from the politicians, turn the question into an opportunity to push your agenda. Say “it’s interesting that you ask that, I think it’s important, but right now we just want to tell you about…” if they ask again, say it again. Repeat ad nauseum. They’ll get sick of asking the same question before you get sick of answering it.
  2. Try to include the gospel – you never know what they won’t cut.
  3. Remember they’re looking for eight second sound grabs or two sentence print quotes. Try to be quotable, succinct, and interesting.
  4. Don’t wear stripes or loud colours for TV interviews.
  5. If you mispeak during an interview pause, correct yourself, and start the sentence again – unless you’re doing a live interview (which I don’t really recommend unless you’re pretty experienced). Be prepared to tell the journalist that you stuffed up and want a do over.
  6. Stick to your point – stick with what you know.
  7. A good journalist will ask you at the end “is there anything you’d like to add” – use this as an opportunity to make a clear statement about your event and why people should come… and then stick the gospel in there. Journalists need it too. Even if they cut it they’re hearing it.
  8. Act with integrity, smile, make small talk before the interview with the journo to make yourself comfortable.
  9. Remember to blink if you’re looking at a camera, breath, relax, look confident, look up not at your toes, look at the journo, not at the camera.
  10. Speak clearly. Deliver your words as though you’re speaking to a crowd, not just to one person. I have a theory that Camera presence comes from aiming your words to the back of the camera not the lens – like when you kick a soccer ball you try to hit the far side while connecting with the front, or when you hit a cricket ball you follow through…

If this all sounds too hard I’ve set up a fiverr task where you can pay me $5 to write you a ten line media release. If you want to use me more than once I’ll probably make you pay more – but I’m happy to help. And I’m always happy to read over something before you send it out…

March 17, 2010