Category: Communication

Social Media Infographic: Who’s using what

If you’re thinking about social media and whether or not you should bother engaging with it either in business, or in ministry, then here’s some more evidence that you should. Especially because anybody born from 1978 onwards is a “millennial” or a digital native, as home in the virtual world as they are in the real world.

Click it for a bigger version.

Via Blogbydc

Also worth checking out the Nielsen Social Media Report (PDF – though you may need to fill out a form)

And this bunch of tips and links from Steve Fogg.

On blogging and “tone”

So. For those of you not following along with the discussion on yesterday’s post about worship… here’s an update.

I wrote that post with a healthy dose of irony. I thought. And I was aiming for humour, rather than offence, when adopting the persona of an “angry young man” essentially writing to a bunch of other “angry young people” and calling them old. I was trying to call out those people who were once advocators of change for being a bit stuck in the rut of that advocacy when things have changed. I also thought it was funny that the issue at hand dealt with music – which I thought was universally understood to be a marker of generational change…

And, in order to be noticed, I adopted hyperbole. I ironically wrote a reactive polemic against reactive polemics, calling for nuance. I thought that would be relatively clear.

But it turns out, once again, that the Internet isn’t very good for that sort of stuff. Even though I think that blogging is a medium different to other mediums (ie content is spur of the moment, geared towards the sensational, provocative, not completely thought out and referenced, opinionated, a contribution to discourse, etc), and think the reader has as much responsibility to consider the genre when responding as the writer does to consider the reader when writing… I think this post failed. People responded to the style, rather than the substance. And so, I edited it. You should read the post and join the discussion.

I am sorry that my post was not clear, and I’m sorry that it was possibly an offensive caricature of particular positions (again, ironically, because I would argue that almost all reactionary/polemic based stuff, especially on the internet, relies on caricatures and straw men).

Also, I am sorry if you’re 35 and I called you old, or if my post offended you in myriad other ways. But I guess my one response is – don’t let the offence get in the way of engaging with the issue, or be an excuse for dismissing the substance of the post or its criticism of your position.

Infographic of the Day: Some more amazing social media stats…

While we’re on the subject…

This is why we Christians need to think about how we use social media for Jesus.

Via Jeff Bullas

Some Australian social media stats… in a video

Wait 35 seconds and this gets interesting… not sure how they substantiate the claim that Australians are the most prolific social media users out there…

Via Steve Fogg.com

How to get off a speeding ticket in NZ: Write a completely honest complaint letter

Ahh. New Zealand. Home of the long white cloud, Fergburger, and other holiday memories…

Also, home to this ingenious bloke who wrote a letter that humourously told the department of issuing stupid fines that their infringement notice was riddled with factual errors. Letters of note has the exchange.

Firstly, the ‘date of offence’ is listed as the 23rd of June 1974 with the time being at or around half past six in the evening. This is of grave concern to me because I was not issued a drivers license until sometime in 1990 and I have no desire to be charged with driving while not legally licensed. I do not have a clear recollection of very much at all before I was three and a half years old, so I rang Mum to see if she remembered what I was doing that day. She said that – coincidentally – I was born that day!!

He goes on (and you should read the whole thing).

“This is where it starts to get really strange. The car that I must have crawled into had the same license plate number as the one I have now – AEH924 (according to the infringment notice). However, my car is a dark gray Nissan Bluebird SSS, with dual cup holders, 1800cc’s of grunt, air-conditioning and electric windows.

You will notice that a time-travel option is not included on this model, so that rules out any ‘Back to the Future’ issues and the car I was driving back then could not have been the the one I drive today.

This is clarifed by the infringement notice which states that the vehicle was a Honda saloon. How this relates to my Nissan Bluebird, I cannot fathom. I can only hypothesise that, back in 1974, the first range of proto-type Hondas had an automated number plate changing mechanism (like on the A-Team) which were used to avoid parking tickets and facilitate safer getaways from burglaries, armed hold-ups and the like.”

An infographic featuring popular infographic types

Just in case you’re planning to put together a viral hit.

MOST POPULAR INFOGRAPHICS

From Flickr.

Free PR Advice: Don’t cry over consumed milk

2% Partly Skimmed Milk Splash
Image Credit: Robbie’s Photo Art, Flickr

One of the big rules of the internet age, especially when emails can be circulated and become viral in, well, seconds, is never put anything in writing that you don’t want going viral.

PR companies should know this. Which is what makes this email from the boss of a PR consulting firm to his staff particularly special.

“So, I am gravely serious when I write this – if I catch someone not replacing the milk, or at least, in the case where the downstairs store has close already, not sending an email to the office so the first person that arrives (usually Christa or me) can pick one up upon arrival – then I am going to fire you. Im not joking. You will be fired for not replacing the milk, and have fun explaining that one to your next employer. This is not a empty threat so PLEASE don’t test me.”

Now he’s saying it’s all a big hyperbolic joke, and there’s been a misunderstanding… but that’s trying to shut the gate after the horse has bolted. Here’s the story on Business Insider.

Some initial thoughts on Facebook’s Timeline

There’s a shortcut doing the rounds. You have to be a Facebook developer, which is incredibly easy. And only other developers will be able to see your new profile until they’re made public (you can sign up to get one when they’re made public here).

Facebook Timeline looks impressive. Don’t believe me? Let Don Draper convince you… That video is a mashup of a Mad Men pitch for a Kodak product and details about Facebook’s new profile format. It was created by a guy named Eric Leist.

I’ve got to say – I like these changes and this new design more than I’ve liked anything Facebook has done before, change wise. I’m not one of those people who complains about redesigns. I mean. Look what Facebook looked like when it launched. Navigation is intuitive – and it’s fun looking back through my own story, I’m looking forward to browsing through other peoples’ histories too. That’s what Facebook is for. Right?

Anyway, here are some shots from my sneak peak.

This is a “summary” of photos I was tagged in in September.

And places I visited.

Pretty nifty.

A significant time…

This could be game changing for businesses and churches in terms of creating content with some legacy value, there’s something nice about having an entity’s history there to play around with.

Bacon Gothic: A Bacon Font

Delicious. And perfect for your next meaty missive.

Love it, designed by Henry Hargreaves, via Dripbook

May the force be with your train trip…

I like this marketing campaign. It’s Japanese. It’s for Star Wars, for a new boxed set. What a clever use of everyday items…

Some details here.

A (lengthy) primer on Graphic Design

This transcript of a radio piece provides a nice little snapshot of the inner workings of a graphic designer’s mind, when it comes to how they think about their own profession.

Some quotes.

“Graphic design has been likened to a wine glass. When we drink wine we barely notice the glass it’s served in. It wouldn’t be true to say that we don’t care what glass we drink out of — we wouldn’t choose to drink a rare vintage out of a Tupperware mug, for example — but it’s the wine that matters, not the vessel it comes in.”

“For many observers and commentators, graphic design’s embeddedness in commercial culture makes it into one of the specious modern black arts, like spin, hype and branding. And it’s undoubtedly true that most graphic design is about selling things in a consumer society.”

“Most recognise the fundamental difference between artists and designers: artists create work that comes from an inner impulse. Or to put it another way, they write their own briefs. Graphic designers, on the other hand, respond to briefs supplied by others — they are reactive. To go back to our glass of wine — artists supply the wine, graphic designers supply the glass.”

I, for one, appreciate the work of graphic designers. They make it possible to judge an object by its appearance because their work ties an object to a particular culture. And I like that.

To 4S or not to 4S…

I’m an Apple fanboy. I don’t know how it happened, but it did. I like iThings. But I’m a little underwhelmed about the new iPhone. Both Robyn and I are off contract, and lugging around a semi-bricked iPhone 3G, and a semi-bricked iPhone 3GS. We’ve been holding off on upgrading to the iPhone 4 believing the hype about an iPhone 5. But where is it?

So now the question – given that our phones barely receive or make calls anymore, and given that we actually do need phones (we don’t have a landline, and the phone provides internet when we’re on the road) – should we stump up the extra for a 4GS? And what provider should we use – we’ve been with Vodathree for ages, and while their customer service is adequate their network is not very good…

I’m not going to go to android – so shut your yaps you insidious open source google nerds… I like iTunes. I like my phone, iPad, and MacBook being essentially tied to the same mothership. But a flashy camera and a slightly faster processor? Seriously Apple. No wonder your share price dipped this morning… What do you reckon?

Roboblogging…

Jason Kottke runs one of the finest examples of the curated link blog out there. He manages to find and post some of the most interesting stuff online before just about any body else. Now, somebody built a robot version of Kottke… it’s an interesting experiment.

I don’t think of St. Eutychus as a link blog. Sometimes it is. Sometimes it’s a content blog. Sometimes it’s a soapbox. But my inclination towards link blogging waxes and wanes. It’s a great way to keep content flowing without investing significant time into posting, but you also get to a point where your curatorial or editorial senses are dulled. There are things on the Internet that don’t excite me as much as they used to. Everybody’s sharing stuff. Some people are sharing everything (I’m looking at you 22 Words)… Kottke describes this malaise beautifully in a piece about the robot version of himself…

“Some days, you just don’t want to do it,” Kottke says. “You look at so much stuff everyday and it all becomes kind of the same—all equally interesting or uninteresting. It’s hard to maintain that sense of discovery, that little hit that you get when you find something that you haven’t seen before. I’ve posted 15,000, maybe 20,000 links since I started. I’ve been whittling down the discovery space of things that are going to be new and interesting.”

Here’s Robottke – the machine version of the link blogger…

How to use Facebook for Jesus

I gave a talk last night that was semi-evangelistic/semi-practical advice type talk, with some tips for using Facebook as Christians. It was an interesting exercise for me to think through the professional stuff I’ve done with Facebook and how it applies to being a Christian individual (rather than a Christian organisation – I’ve posted a social media strategy for promoting Christian stuff over at Venn Theology).

I promised I’d post the tips online – I don’t know if anybody actually wants them, but I’m a man of my word…

The first point I made, speaking to a group of slightly younger than me tech-savvy types – is that digital natives, the people growing up alongside the Internet, increasingly get all their news, and the information that shapes everything they think about the world, via the Internet. Which has implications for us as Christians – because we need to get the gospel into their news feeds.

There’s all sorts of research out there about digital natives and media consumption, you can google it, or you can take my word for it…

To set the scene for these tips – I used Philippians 2 to show that becoming a follower of Jesus restores the way we relate to each other, because our inter-human relationships were damaged by the fall…

Using Facebook to Encourage one another
We can use Facebook to encourage each other. I’ve got five tips here for how we can encourage each other using Facebook.

1. Set aside some deliberate time to send somebody an encouraging message to their inbox. One where you’ve thought about what you want to say, don’t just tell somebody they looked nice tonight, tell them that something they did or said was helpful to you, or that you appreciated something they did, something they might have felt like nobody noticed.

2. Post encouraging comments on people’s walls, tag them so that their friends can see, and tell them that they helped you love Jesus more by whatever it was they did. That way not only does the person you’re thanking know, but their friends know that person is serious about loving Jesus, and your friends know that you are serious about loving Jesus, and other people who experienced the same benefit from that person’s work can join in. Now, we run in to problems if we start doing stuff expecting to be thanked on Facebook – that’s not why we serve, but it doesn’t mean we shouldn’t encourage each other in our service.

3. Share real moments from your life where you’ve struggled with something and God has helped, or where you’ve really appreciated something – and thank God for it. It’s important that these moments are real – or both your Christian friends and your non-Christian friends are going to know you’re faking, and that’s actually discouraging.

4. Share the occasional Bible verse. I love the Bible. I’m sure most people in this room love the Bible. And it’s great to excite each other with the gold that is to be found in the Bible – but you don’t have to make every update on your wall a Bible verse. Let me tell you something interesting about Facebook, about how it works – Facebook has this thing called Edgerank, Edgerank determines how often your statuses appear in your friend’s newsfeeds – basically edgerank calculates how much people like your statuses by how many interactions you get on each one – and Bible verses operate on what’s called a law of diminishing returns – the first time you post a Bible verse, everyone’s going to notice, some people are probably going to comment – heaps of people will like it, especially if it’s a positive verse about love… but if you post a Bible verse every day, pretty soon even your Christian friends are going to ignore you, the same way people would if you just randomly approached them in the street and quoted Scripture at them. It’s a sad reality. But if we want to use Facebook to genuinely encourage each other we need to be thoughtful in the way we use it, and the way we engage in relationships. I think, as a general principle, it’s just as important online as it is offline to win the right to tell people about Jesus, not just to assume that we have something really important to say so the person we’re talking to has to listen.

5. Respond when people indicate they’re having a tough time – don’t just “like” their comment, and don’t give trite advice – but reach out to them and show that you care, offer to chat, chat on Facebook, do something in the real world – that might be a little controversial, but send them flowers, drop in, cook them something – do something to show that this person isn’t by themselves, show them that you love them, that you’re compassionate – show them that you’re a Phillipians two type of person… the word that our bibles translates as encourage means get along side, it means showing people that we’re in life together, we should be using Facebook to do that. One of the other great things about Facebook is that whether we mean it or not – other people will see that we love each other. Now again – we’re not loving each other just so other people will see us – but Jesus says in John 13 verse 35 – he says that people will know that we belong to Jesus because of the love we show for each other.

Then I shared a story about my friend Scotty, who I reckon is the best Facebook encourager going around. And I said avoid doing the reverse of encouraging when you’re online. Philippians 2 says arguing and grumbling isn’t a great look for Christians… and arguing and grumbling on Facebook is in a public and semi-permanent forum.

We can use Facebook to pray for each other.
This was my second point. Here’s the stuff I said in the talk…

One of the things I like to do is each time I log in to Facebook, I’ll go to my profile, and I’ll pray for the people Facebook pops up on the left hand side of the screen – those random friends that Facebook serves up for you each log in, but you could also pray for people when it’s their birthday, or pray for people when you see from their status that they’re having a tough time with something – Facebook gives us little snippet views into people’s lives, and view is enough for us to pray for the person – because God is in control of their lives too.

I haven’t done this, but I wonder how people would respond if you told them, in an inbox message, that you’d prayed for them – I think people, even if they aren’t Christians, still like to be prayed for… but like I said, I haven’t gone down that path.

Sometimes we forget just how powerful prayer is, pray for your Christian friends, pray that your non-Christian friends will meet Jesus – but at the same time use Facebook as a tool to encourage your brothers and sisters, and to reach out to your non-Christian friends.

You can use Facebook for Evangelism
I opened this point by talking a bit about digital natives, and a bit about the powerful testimony our relationships with one another is to non Christians, and how it’s important, giving how public Facebook is making our lives, to live lives that match what we say. And to not be holier-than-though, but to be people who openly admit our sinfulness and our dependence on God.

Here were some of my quick tips for how you can use Facebook to reach your non-Christian friends.

1. Check in at Church, or at youth group – let people know that being a Christian is something you’re serious about. Then, go back and comment on your check in and say what you enjoyed about church. If your friends from church do this – comment on their check ins. Make it clear that you enjoy being part of God’s family. If your friends think you go to church stuff because you have to, not because you want to, it’s going to make it harder to get them along.
2. Be real. Don’t make your Facebook a fakebook. Make it clear that you’re somebody who is living for Jesus, but let people know that that is really hard.
3. Invite people to church events on Facebook – most youth groups put their stuff online as a Facebook event. Invite your friends along, send them a link, and then send them a message telling them you’ve invited them – or better yet, ring them, text them, send them something outside the world of Facebook to let them know that you think this event is important.
4. Have meaningful discussions – it’s easy to turn Facebook into the home of trivial discussions. Don’t limit it to that. Talk about serious issues from the perspective of someone who loves Jesus. Comment on news stories, share links… get people talking, get people thinking – remember that most of your friends are getting all their news online and help them find important news by being a reporter for them. If you find a story you think one of your friends might think is really interesting – tag them, and ask their opinion – people love sharing their opinions.